Sun.Jul 14, 2019

Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.

10 Most Frequently Asked Questions About Marketo Forms (FAQ)

Oktopost

Marketo has been huge for marketing automation. We can hardly imagine what it would be like to go back to doing automated marketing without it. One of Marketo’s greatest strengths is its web forms. Marketo’s Form Editor and Forms APIs have tremendous flexibility and potential.

FAQ 101

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Applying Predictive Behavior Scoring to Game of Thrones

Ignite Tech

A few months back, Airbnb ran a great post about how its trust and safety data scientists build machine learning models to protect users from fraud by predicting bad actors. As the piece illustrated using Game of Thrones, a highly nuanced model is required to determine something like whether someone is “good” or “evil.” But what if people aren’t just born good or evil? What if they change over time?

Build A Strong ICP In 3 Simple Steps

HG Data

In order to have a successful ABM strategy, it’s imperative to define your Ideal Customer Profile. A well-rounded ICP will allow you to efficiently narrow down your prospects so you can target leads that make the most sense for your business.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Top Lead Generation Statistics Shaping Your Strategies in 2019

Spiralytics

With the marketing industry’s ever-evolving nature, it is no wonder that successfully building brand awareness and achieving high rates of customer retention in B2B has reached a high level of sophistication.

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Three Best Practices for Website Design

KEO Marketing

Great websites do not happen by accident. A site is successful if it is useful, relevant and converts visitors into customers. As a leading digital marketing agency, we have created many successful websites and have used that experience to create a list of website design best practices.

How Not Picking an Experiment Winner Led to a 227% Increase in Revenue

FunnelEnvy

By now most marketers are familiar with the process of experimentation, identify a hypothesis, design a test that splits the population across one or more variants and select a winning variation based on a success metric.

Appointment Setting Companies

OutboundView

Appointment Setting Companies. When you search appointment setting companies you get over 63 million results! That number stops many companies right in their tracks. Good thing for you we have 10+ yrs of experience in the space and narrowed down the top options for you.

New Research on the Attributes of Complex Buying Decisions

B2B Marketing Directions

Demand Gen Report recently published the findings of its eighth annual B2B Buyers Survey. The 2019 survey received responses from more than 250 B2B executives representing a variety of industry verticals. Fifty-four percent of the respondents said they predominantly made software/technology purchases. Another 19% said they primarily purchase IT hardware. So about three-fourths (73%) of the respondents were involved in purchasing some type of technology.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Appointment Setting Services

OutboundView

Appointment Setting Services. Tired of your team missing sales quotas? Retention and training new sales hires costs only increasing? You are not alone. According to Forbes, 57% of Sales Reps (1) missed their quotas last year. And the cost to replace a sales rep is $90,000+, yikes! (2).