Marketing Insider Group

SEPTEMBER 5, 2016

Every day, individuals and brands are creating and publishing as many as 27 million pieces of new content online. It’s no wonder that one of the biggest challenges content marketers face today is getting their content seen. So what can your brand do to stand out and get a customer’s attention, and ultimately turn that […]. The post Top 100 Content Marketing Influencers and Brands In 2016 appeared first on Marketing Insider Group.

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Content Marketing Brand Identity Branding Content 0

Ambal's Amusings

SEPTEMBER 5, 2016

This is a story about the color blue, and like blue, there’s nothing true about it. ‘True blue’ is a ruse, a rhyme; it’s there, then it’s not. Blue is glory and power, a wave, a particle, a vibration, a resonance, a spirit, a passion, a memory, a vanity, a metaphor, a dream. Blue is … Continue reading On Blue.

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Marketing Insider Group

SEPTEMBER 5, 2016

Branding is the art of influencing customers’ perceptions. For better or worse, customers use these impressions when interacting with your brand. Marty Neumier, author of The Brand Gap, describes branding as “…a person’s gut feeling about a product, service, or company. When enough individuals arrive at the same gut feeling, a company can be said […].

Brand Identity 124

Brand Identity Branding Impressions Interactive Marketing 124

Leadspace

SEPTEMBER 5, 2016

5%! We don’t have the largest database, but it’s nothing to scoff at, either. 5% MOVED! And it’s getting worse by the day. Averaging that out (with very, very rough math), that’s about 25 people every business day who are changing companies. You’re wasting time and money marketing to the wrong decision makers. In terms of wasted hours and dollars, let’s add that up: SDR outreach, webinar invites, advertising, direct mail, just to name a few.

B2B Marketing 54

B2B Marketing Lead Scoring Lead Ranking B2B 54

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Webinar Metrics

Marketing Insider Group

SEPTEMBER 5, 2016

Change is hard. If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Go rogue, or achieve consensus. Going rogue – doing whatever you want and begging forgiveness later – might be easier in the short run, but in the long run it’s better for you, […]. The post How to Build the Business Case for Purchasing Marketing Technology appeared first on Marketing Insider Group.

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Purchase Ad Building Business Marketing 114

chiefmartech

SEPTEMBER 5, 2016

We’re now less than two months away from MarTech Europe , which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations. Above is an overview of the agenda, which features 25+ sessions — one more special, closing session to be announced soon — covering a wide range of contemporary topics at the

Marketing Management 43

Marketing Management Digital Transformation Case Study Case Studies 43

PureB2B

SEPTEMBER 5, 2016

Account-Based Marketing (ABM) is a strategic method where marketers communicate with a defined set of accounts as markets of one. It’s sometimes called “key account marketing” and is often used by enterprise-level sales teams. ABM can also cover support for the after-sales customer lifecycle to help improve the overall experience of the customer. ABM allows teams to effectively deliver strategy, planning, goal setting, insights, and sales alignment that are needed to achieve the team’s objective

Account Based Marketing 62

Account Based Marketing Planning ABM Paid Search Agency 62

Content Standard

SEPTEMBER 5, 2016

With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. Facebook is desperately trying to boost personal sharing after essentially turning into a content aggregator.

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Linkedin Marketing & Strategy Marketing Strategy Brand Identity 78

PureB2B

SEPTEMBER 5, 2016

Account-Based Marketing (ABM) is a strategic method where marketers communicate with a defined set of accounts as markets of one. It’s sometimes called “key account marketing” and is often used by enterprise-level sales teams. ABM can also cover support for the after-sales customer lifecycle to help improve the overall experience of the customer. ABM allows teams to effectively deliver strategy, planning, goal setting, insights, and sales alignment that are needed to achieve the team’s objective

Account Based Marketing 52

Account Based Marketing Planning ABM Top of Funnel 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning