Mon.May 16, 2011

Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Karl asked the questions. The answers are mine. What universal struggles do you see in the marketplace.

Work 40

Content Marketing with Videos: Free Webinar

Writing on the Web

You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer.

Video 44

Trending Sources

6 Brilliant Uses of Video

Modern Marketing

by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. But inspiration is a far more appealing emotion than pride. So we thought we’d round up several videos that inspire us. In our opinion, these are six of the most brilliant uses of video that we’ve ever seen.

Video 25

Cool Tools Series: Repurpose Content on Brainshark

The Content Factor

In addition to repurposing our "Secrets of Case Study Winners" white paper on YouTube last week, now we have also put the same content on Brainshark to see whether that method is just as easy and effective. Here's the result: read more. Content Marketing Multimedia Tools

Tools 16

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

Watson? Quora? What's the perfect answering machine?

Biznology

Image by andertoons via Flickr. by Aaron Kim. When Quora announced earlier this month that they were eliminating their policy against self-promoting questions and answers, some analysts wondered if that was opening the gates for spammers to dominate the conversation.

The Science of Creating Demand, Upon Demand, When Demand is Needed

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Not everyone can do it. Not everyone has the talent to do it. But when they do it, they do it exceedingly well.

The VP of Marketing Corner

Reachforce

As the first senior marketing executive at an early stage technology company, the demands for urgent attention are without end. Even in a very successful company, marketing is often playing catch-up with the rest of the organization. All of the “classics” are in abundance—better website, better messaging, more social media

Mobile Search More Important to Marketing Efforts [Data]

Hubspot

On-the-Go Usage Means Searchers Are Likely to Take Action. As smartphones become the norm and mobile internet access a part of everyday life, mobile habits are changing and online activities are growing more popular.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Teaching Lawyers How to Tweet: Social Media Is Like Crossing the Street

Hubspot

The following is a guest post by Jeff Cutler. Jeff can be reached via email at jeff@jeffcutler.com , and you can check out his other articles at www.jeffcutler.com. In mid-April, I found myself sitting on a panel presentation for the American Bar Association.

3 Inbound Marketing Lessons I Wish I'd Known @ Mint.com

Hubspot

This guest blog post was written by Noah Kagan, Chief Sumo of web deals site AppSumo.com , a daily deals site for web entrepreneurs. He was formerly an early employee at both Facebook and Mint. I did all of marketing at Mint until they launched and then they subsequently sold for $170,000,000.

Lessons in Viral Marketing From the Sh*t My Dad Says

Hubspot

Creating content that goes viral is no easy feat.