Zoominfo
JANUARY 28, 2018
Sales and football have a lot in common. If you’re among the many readers who just rolled their eyes—hear me out! Both activities are games of strategy and neither your reps nor your team will win big without the right resources. Among other factors, both require a good coach, lots of practice, a sense of urgency, the drive to win, incredible focus, and insight into the competition.
Envy
JANUARY 28, 2018
Reading time: 7 very informative minutes. Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
TaylorMadeIn KEW
JANUARY 28, 2018
Is B2B marketing art or science? Should we focus on B2B marketing creativity or analytics? Incredibly, this debate is not new; it has been raging for more than 70 years, ever since Paul D Converse, an American economist and marketing professor at the University of Illinois, published a paper titled ‘The Development of the Science of Marketing: An Exploratory Survey’ (Journal of Marketing, 1945).
B2B Marketing Directions
JANUARY 28, 2018
About a year ago, I published a post arguing that B2B marketers need to set realistic expectations for their content marketing efforts. This turned out to be our most widely-read post in 2017. The main theme of my post was that content marketing performance depends on several factors and that some of those factors are beyond marketers' control. The annual content marketing surveys by the Content Marketing Institute and MarketingProfs have consistently shown that doing the right things in the rig
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Heinz Marketing
JANUARY 28, 2018
This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. I highly encourage you to register for next month’s free B2B Sales Summit , but before you do check out the cool pop-ups that occasionally show up in the lower right-hand corner of the site.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
GreenRope
JANUARY 28, 2018
Getting Started with GreenRope: Managing your Contacts. By Shay Lucena. Every individual business has their own individual ways of managing a contact. This is why GreenRope gives you the flexibility to do so in a way that works for you and your business. Creating User Defined Data Fields to store unique information about your contacts are just the beginning of what you can do.
Expert insights. Personalized for you.
153 
Let's personalize your content