Sun.Mar 31, 2024

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)


Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC) 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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How “Deep Content” Will Protect Your SEO in the AI Era


Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about topics that can’t be answered quickly or easily.

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Turning Employees into Champion Advocates for Long-Term Success


Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ. With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024.

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Remembering the Life and Work of Daniel Kahneman

B2B Marketing Directions

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. Dr. Kahneman is widely regarded as one of the intellectual founders of the behavioral science discipline now called behavioral economics. He was awarded the Nobel Prize in Economic Sciences in 2002 even though he never took a course in economics.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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MarTech Moment: Koala

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Businesses must remain ahead of the constantly evolving marketing and sales landscape. Companies continually seek innovative solutions to comprehend their target audience better, anticipate their needs, and create bespoke strategies to drive conversions. Koala is an innovative account-based intent tool transforming how businesses approach their marketing and sales efforts.

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What’s Trending in Marketing of March 2024

Stevens & Tate

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024.

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How to Create Branded Forms? All You Need to Know


How to Create Branded Forms? All You Need to Know Imagine your information-gathering process being transformed into a memorable experience for your clients and partners. Well, get ready to rethink how you collect data because branded forms are here to redefine the game! With the market saturation and increasing competition, it has become crucial for businesses to stand out from the crowd.

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Influence Redefined

Atomic Reach

Hi All, Jeremy Barnett, CEO and founder of RAD AI, here. Many colleagues and industry peers have encouraged me to share the insights and readings that fuel my creativity, strategy, and leadership at RAD AI, as well as how we navigate the diverse needs of our clients. In response, we're excited to introduce my new newsletter, "Perspectives Of A Marketing CEO.

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Thought Leader and Influencer Interview with Gijs van Wulfen, Keynote Speaker, FORTH Innovation Institute


At a Glance Gijs van Wulfen, Keynote Speaker, Innovation Institute Focus Areas : Innovation, Design Thinking, Creativity. Thinkers360 In-Depth Profile & Portfolio: Gijs van Wulfen Social Media: LinkedIn | X | Instagram Books: The Innovation Maze , The Innovation Expedition , Inspiration for Innovation: 101 Lessons for Innovators. Highlighted Content : Why People Reject Ideas , Seven Essential Elements for X-Factor Ideas.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Balancing Generative AI with authenticity, can it be done?


As a content writer, I get it – truly embracing Generative AI can be challenging. We were educated throughout our lives not to plagiarize and to ensure our work was authentically ours. And then overnight, here came AI. We’re no longer riding the wave and dabbling with AI for amusement. AI is here to stay and it will only become more integrated into B2B marketing processes in the future.