Wed.Apr 11, 2012

Looking Beyond Sales and Marketing Alignment

Digital B2B Marketing

In many B2B marketing organizations, marketing is expected to deliver leads and sales is expected to close.

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What do I write about?

grow - Practical Marketing Solutions

In our information-dense world, I know how hard it is to keep coming up with consistent, compelling, original content. And sometimes you just get STUCK.

Trending Sources

An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

A growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on.

Content Marketing: Stories are Key

Writing on the Web

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: 1. You say or do something that makes an emotional connection.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

LinkedIn Launches More Robust Content Targeting & Reporting Options

Hubspot

If you're a fan of LinkedIn's product tab targeting on your LinkedIn company page, then you're absolutely going to love this. Yesterday, Business Insider reported that LinkedIn will be rolling out two new features for company pages, 'Targeted Updates' and 'Follower Statistics.'

How to Cheat at Inbound Marketing

Modern B2B Marketing

by Seth Resler The concept behind inbound marketing is simple: Create compelling content, make it easy to find, and your customers will come to you so you don’t have to chase them down. Want to know every last detail about how it works?

How to Select the Right CTA for Every Page on Your Site

Hubspot

The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. In fact, we believe that your CTAs should be on just about every page of your website.

How to Impact Revenue Cycles: 4 Key Areas for More Wins

Sales Intelligence View

Today, unique and powerful opportunities exist for sales teams to improve and accelerate their lead-to-revenue process. Sales managers are increasingly turning to “social selling” tactics and tools to boost performance at every stage of the sales cycle.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Strong Growth Starts With Great Leadership

Modern B2B Marketing

by Phil Fernandez Across the globe, senior corporate executives (including boards of directors) are pretty obsessed with one thing: growth. It’s the business imperative that consistently trumps every other goal.

How to Impact Revenue Cycles: 4 Key Areas for More Wins

Sales Intelligence View

Today, unique and powerful opportunities exist for sales teams to improve and accelerate their lead-to-revenue process. Sales managers are increasingly turning to “social selling” tactics and tools to boost performance at every stage of the sales cycle.

Measuring the Value Social Marketing and Media

VisionEdge

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s.

Introducing SmartForms: Increased Conversions, Decreased Costs

Reachforce

Although I typically try to keep ReachForce-specific information at a minimum here at the B2B Lead, every once in a while there’s news that would be absolutely criminal not to share. Call it a moral imperative. Today we announced the release of SmartForms - a game-changer for B2B marketers (and a

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

The Results Are in! Takeaways from VR Email Tests: Personalization Edition

Vertical Response

Another quarter, another test ! Here at VerticalResponse we’ve been keeping up with our email marketing testing (so have you, right?), so I thought I’d share some of our findings with you once again. The Tale of the Tape.

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How to Publish Apps on Your Facebook Tabs

SnapApp

With the release of Facebook's Timeline layout, and SnapApp's free Facebook Landing Page option, we've made it easier than ever to have the ability to easily add apps to your Facebook Tabs! The video, below, walks you through SnapApp's Facebook functionality, including how to set up in-newsfeed question answering, like-gating, Facebook mobile, and, of course, how to add Apps to your Page.