Wed.Apr 11, 2012

Looking Beyond Sales and Marketing Alignment

Digital B2B Marketing

In many B2B marketing organizations, marketing is expected to deliver leads and sales is expected to close.

Sales 113

Content Marketing: Stories are Key

Writing on the Web

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: 1. You say or do something that makes an emotional connection.

Trending Sources

An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

A growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on.

4 Ways B2B Marketers Can Take Advantage of Instagram

Modern Marketing

by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. But who uses Instagram? Teenagers and nostalgia-starved hipsters, right? Believe it or not, at more than 27 million users , Instagram has wide and active group of fans. Yet, B2B companies haven’t taken to those fuzzy filters like their B2C counterparts. That’s too bad.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

How to Impact Revenue Cycles: 4 Key Areas for More Wins

Sales Intelligence View

Today, unique and powerful opportunities exist for sales teams to improve and accelerate their lead-to-revenue process. Sales managers are increasingly turning to “social selling” tactics and tools to boost performance at every stage of the sales cycle.

How to Select the Right CTA for Every Page on Your Site

Hubspot

The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. In fact, we believe that your CTAs should be on just about every page of your website.

How to Impact Revenue Cycles: 4 Key Areas for More Wins

Sales Intelligence View

Today, unique and powerful opportunities exist for sales teams to improve and accelerate their lead-to-revenue process. Sales managers are increasingly turning to “social selling” tactics and tools to boost performance at every stage of the sales cycle.

How to Cheat at Inbound Marketing

Modern B2B Marketing

by Seth Resler The concept behind inbound marketing is simple: Create compelling content, make it easy to find, and your customers will come to you so you don’t have to chase them down. Want to know every last detail about how it works?

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Introducing SmartForms: Increased Conversions, Decreased Costs

Reachforce

Although I typically try to keep ReachForce-specific information at a minimum here at the B2B Lead, every once in a while there’s news that would be absolutely criminal not to share. Call it a moral imperative. Today we announced the release of SmartForms - a game-changer for B2B marketers (and a

Strong Growth Starts With Great Leadership

Modern B2B Marketing

by Phil Fernandez Across the globe, senior corporate executives (including boards of directors) are pretty obsessed with one thing: growth. It’s the business imperative that consistently trumps every other goal.

Measuring the Value Social Marketing and Media

Measure Up Marketing

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s.

How to Publish Apps on Your Facebook Tabs

SnapApp

With the release of Facebook's Timeline layout, and SnapApp's free Facebook Landing Page option, we've made it easier than ever to have the ability to easily add apps to your Facebook Tabs! The video, below, walks you through SnapApp's Facebook functionality, including how to set up in-newsfeed question answering, like-gating, Facebook mobile, and, of course, how to add Apps to your Page.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.