Five Surprising Findings from the 2017 Marketing Strategy Report
Webbiquity
SEPTEMBER 19, 2017
In other words, marketing success correlates weakly, if at all, with whether a content team focuses primarily on producing blog posts, ebooks, social media campaigns, podcasts, or webinars. Ebooks, checklists, online tools, and white papers can be effective at top-of-the-funnel lead generation, while webinars are effective mid-funnel.
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