Tue.Sep 19, 2017

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. For example, I was able to find a blog post I wrote on March 7, 2001, about my love affair with my Motorola T900 2-way pager.

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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

With more than two million blog posts published each day , it’s far more important to create content that stands out and provides compelling value rather than simply producing more content. Brian Dean’s blogging strategy provides a convincing if somewhat extreme example of this. So what’s the best approach?

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3 Reasons to Join Us for the Marketing Nation Roadshow

Adobe Experience Cloud Blog

And because you’re reading this blog, we’d like to give you the opportunity to come to our roadshow for free (a $99 value). The post 3 Reasons to Join Us for the Marketing Nation Roadshow appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Wednesday, October 4 th | 10am – 6pm CT. Register Here.

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How to Create a Pillar Page

Hubspot

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog's architecture, too. Pillar pages help organize your website and blog content architecture according to the changing ways people are now searching for information. Why Create Pillar Pages.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming.

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The Case for Bylines: Why “Posted by Admin” Does You No Favors

Content Standard

The brand has recently established a better website , social media presence, and multiple blogs, and with the changes came writers’ initials (as though that’s a generous unveiling). There are good reasons to keep your corporate blog exactly that—a corporate ‘ blog.’ ” Gotcha.

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How To Construct the Perfect B2B Marketing Stack

Rev

Items like social media or blog posts are in fact inbound efforts; they just need to be structured or curtailed in a way that creates the best return. Establishing a formula for each is vital, especially to determine where your skills lie. Bringing Them In(bound).