Thu.Dec 17, 2015

Remove all-in-one
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Content marketing: how process powers success

Biznology

From pro sports to pro marketers, we all want to beat the competition and be at the top of our game. And while I do try to avoid sports analogies – not everyone is into sports – there is at least one parallel worth exploring. Everybody wants to win. Though a good dose of grit doesn’t hurt.) It’s about preparation. You get the idea.

Process 112
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What Happens When a Brand Embraces Its Story?

Convince & Convert

Sure, we live in a world where many brands and people are focused on getting ahead and achieving only monetary goals. Jones Scones has an initiative called #spreadthelove where they encourage all consumers and social followers to simply do something nice for someone else. As humans, we all make mistakes. How cool is that?

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Welcome to the 6sense Family Christine Heckart!

6sense

One of 50 most powerful women in technology brings 27 years of experience to the 6sense board of directors . A few months back we started on a search. A few months back we started on a search. She had it all. Today I cannot be more thrilled to announce Christine Heckart to the 6sense board of directors.

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9 Principles of Mobile Web Design

Hubspot

And with Google’s mobile-friendly algorithm in place, you’d expect all sites to be compatible in this day and age. Nearly half of marketers don’t have their websites optimized for mobile, despite the increase in search traffic and the effect on rankings. There just isn’t enough space on the screen to process it all.

Design 56
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Enable Your Teams to Work Their Own Way

Speaker: Kim Wasson, Alexis Barone, and Matt Williams

As a project manager, have you ever felt overextended by all the different teams you're expected to lead? We must make way for a new perspective on collaboration and leadership--one in which your teams are enabled to work together efficiently and confidently.

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How to Avoid a Failed Marketing Automation Implementation

SugarCRM

It doesn’t have to be a challenge — implementing a marketing automation platform is nothing terribly difficult — it’s just a matter of knowing what you need to do and making sure you cross all your T’s and dot your I’s. You want to start off by identifying and aligning all of your stakeholders. Align Your Stakeholders.

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Facebook For Local Business Just Got Better!

LeadSquared

That means, a lead can search for a plumber or any other kind of service at www.facebook.com/services and can decide on one based on user reviews.The best part? You see, if you are one among those listed on that page, and if you happen to have great reviews, then I am sure a lead would be willing to try you out.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Getting that vision right is one of the most important responsibilities of the product team. It has to define success clearly enough to focus the team on the right problems but without constraining creativity and innovation. Rather, they start with a strong product vision. February 9th, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Likewise, it’s even more important to shape your sales culture into one that is positive, accountable, and metric-driven. When your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.

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Alternatives to PPM Tools for Today's Anywhere Workforce

The right project portfolio management tools should have all the features necessary to plan and execute in one place, giving PMOs the visibility they need to ensure project success. To survive in the future of work and beyond, PMOs need to evolve. But there are some important things to consider when adopting a whole new tool.

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How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

We all want a world where everyone has equal access to digital information, just as we want all online experiences to be equitable. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. UX has a critical role in making that future possible.

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The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Today’s modern SCM platforms achieve just that. However, these various platforms also have key differences.

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Boost Team Engagement with Agile

Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike

Join Anthony Crain and Rita Emmons of cPrime, and Zach Wolfe of the Wrike team, in this much-needed panel on keeping teams agile, engaged, and collaborative. How technology can help keep all communication, meeting notes, etc. in one central location. But how about managing both? The key is engagement. And much more!

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Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

You likely have many connected devices all around you. But even if you are one of the companies that has figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Dive into details on how this works in practice. August 14th 2018, 11 AM PST, 2 PM EST, 7 PM GMT.

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Loyalty Auctions: The Next Reward For B2B Markets

Allow employees/customers to bid on rewards and experiences using the points they have accrued in their loyalty accounts. Deduct the points associated with the highest bid from each winner’s account; return all the points associated with the losing bids to the unsuccessful member’s accounts to be used in the next auction event.