our-team 
Zoominfo
MARCH 5, 2018
It’s no secret, sales and marketing teams don’t always work well together. This disconnect between departments often happens when alignment between the two teams is less than stellar. Here are a few quick steps to create and share buyer personas with your sales team. Interview your sales team.
Content Standard
MARCH 5, 2018
.” Here lies the trouble that many content marketing teams run into today. In an attempt to keep up with the constant demands of regular content schedules, tough KPI goals, and a hyper-competitive marketplace, we quickly settle into systematic and stylistic habits that may not actually be ideal for our marketing efforts.
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Hubspot
MARCH 5, 2018
We were committed to shifting our entire social media strategy to grow our viewership and audience, while continuing to engage with our audience where, when, and how they wanted. Here, we’ve compiled our five biggest social media lessons from 2017. 2017 was a year of experimentation. It was a hefty undertaking.
Content Marketing Institute
MARCH 5, 2018
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Sign up to receive your free subscription to our bimonthly, print magazine. Share how you’re using it in the comments. HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps.
Speaker: Barb Barker and Shannon Riley, Wrike Team
As project managers, it is our job to take these initiatives and execute them effectively within our teams. Join us in our exclusive panel, where we will discuss: Determining how to connect your function to the overall organization. Ways of connecting your projects to overall goals of organization.
chiefmartech
MARCH 5, 2018
How does the marketing ops team at Palo Alto Networks win awards from finance? Our mission with MarTech is to deliver a senior-level, vendor-neutral, educational program that shows you “the way you can use it” — how to get real value out of your marketing technology investments. Four Amazing 4-Hour MarTech Workshops.
Heinz Marketing
MARCH 5, 2018
Listen in and/or read our conversation below. More about our guest: As CMO, Joe Hyland is responsible for driving the global marketing, communication and brand strategy for ON24. And I said to Sharat , my boss and our CEO, “Why?” And I said, “Listen, this is an investment in our customers.
Speaker: Heidi Cerenzia, Edina Murphy, and Alexis Barone, Wrike
Now more than ever, project managers are expected to lead with strong consideration towards their team. With a priority on EQ, project managers create a team that is communicative, engaged, and motivated. Join Edina Murphy and Heidi Cerenzia of the Wrike team, in this panel discussion on how EQ is here to stay.
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.
Advertiser: ZoomInfo
Every go-to-market team knows the frustrations that come from a drawn-out sales process. Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention Larger buying committees.
Speaker: Renee Thomas and Alexis Barone, Wrike Team
On the other side of the coin, some teams still crave the social, in-person dynamic of work. Join us for our panel with Renee Thomas and Alexis Barone of the Wrike Team, in this discussion about the future of work--hybrid, remote, and everything in between. What managers can do to enable their teams. And much more!
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.
Advertiser: ZoomInfo
Conversations have always been at the heart of our most authentic relationships. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
Speaker: Gary Galvin, CEO, Galvin Technologies
As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results. This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Master 1:1 sales meetings.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. We must find a way to create “Togetherness” and use the collective knowledge of each team to win. Join us for the fourth amazing episode in our Salesforce efficiency series!
Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike
Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. AI's role in promoting collaboration within teams.
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Why are buyer-facing teams struggling and what can be done about it? For a buyer-facing team, the struggle is also real. For a buyer-facing team, the struggle is also real. Our research uncovered five key insights into what you can do today.
Advertiser: ZoomInfo
Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Sell more with proven templates - Customize our winning email and script templates and add them to your workflows for more wins.
Speaker: Paul Slack - Vende Digital CEO
Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business. Producing leads your sales team will love to work with. If you want to generate revenue as a marketer and not just leads. Keys to executing campaigns that will put wins on the board.
Speaker: Steve Benson, Founder and CEO, Badger Maps
A great sales team starts with a manager who’s a great coach. To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful. In this webinar, you will learn how to: Coach your sales team and set them up for success.
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Our expert team at 3BL Media has compiled a list of the top 10 common red flags we’ve seen in brands’ ESG communication and guidance on how to keep your sustainability message strong and relevant. Think of red flags as common mistakes that hinder stakeholder engagement.
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. That’s staggering, but what does that mean for us as organizations?
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
But in a world where profits often matter more than people, how can we personally build a nuanced understanding of inclusive design and get our teams to commit to it? Many in the UX space reiterate that “knowing your audience” is paramount to developing great user experience, and that empathy is the cornerstone of UX.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? How the TEAM framework relates to an effective go-to-market strategy and plan. ABM is one of those words you've heard but maybe you haven't explored fully yet.
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