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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Known as dwell time, this is an important Google ranking factor, according to Backlinko. Video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased dwell time on their sites, according to HubSpot. But you don’t have to take their word for it. Learn From the Pros.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Known as dwell time, this is an important Google ranking factor, according to Backlinko. Video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased dwell time on their sites, according to HubSpot. But you don’t have to take their word for it.

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How Content Performance Informs Your Marketing Strategy

Marketing Interactions

If you get a 40% open rate, do you consider your email a successful send? If your open rate is 40%, but your click-through rate is 5%, how successful is your email now? Did they dwell long enough to actually read it? What’s the click-through rate from the content where you sent them? Unique visits.

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5 Questions Small Businesses Should Ask About Their Email Marketing Strategy

Canadian Marketing Association

In addition, insights like competitive open rates and “dwell time” (how long subscribers spend reading an email) can help to gauge to your campaign effectiveness and identify where your strategy needs tweaking. What are you doing for subscriber retention?

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8 Effective Ways to Reduce Email Bounce Rate

SalesIntel

So instead of dwelling on why it happened, a better solution would be to think of ways to fix and reduce your bounce rate. Why A Low Bounce Rate Matters. A/B testing can also help increase your email open rates as well. The account has been disabled. There are server issues. Source: Unsplash. Use a Captcha System.

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Using Video in Sales to Identify and Prioritize Quality Leads

Vidyard

In other words: email open rates are great for knowing when a prospect has clicked on an email, but really don’t tell your salespeople anything about how engaged they are. Once your sales team decides to engage with a prospect, it’s still not easy to know whether or not the prospect really cares about what you’re saying.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

80% of marketers say video has increased dwell time on their website. Using the word ‘video’ in an email subject line boosts the open rates by 19%. Regardless of how great a CTR you have, it won’t do anything for you if your open rate is abysmal. 83% of marketers claimed to have gotten a good ROI from video.