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There’s a new B2B mandate

Canadian Marketing Association

To validate what’s happening on the ground at Canadian B2B organizations , CMA sought out a trio of B2B experts, each offering a unique vantage point but agreeing on the same theme: There’s a new mandate for B2B marketers and it’s about connecting person-to-person, or P2P. We can thank digital for this.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

Unlike other, similar sites, Snapchat content has traditionally lived only within the app, making it impossible to experience Snapchat without downloading it and creating an account. The company even experimented with a P2P payment solution, Snap Cash, that offered a built-in Venmo-like transactional service.

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The Evolution of B2B Marketing—Brain to Brain

LEADership

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that marketing is done Brain to Brain. Interesting evolutionary spin on B2B marketing! It’s important to remember this as marketers.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. I don''t remember the name of it. The thing is, I don''t remember his name either, so I can''t give him credit.

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From the Phonograph to Spotify: The History of Streaming Music

Hubspot

Yes -- I'm speaking of the era when music wasn't a downloadable, streaming product. The iTunes Store continued to expand its music library, and also began offering paid movie and TV show downloads. That made it rival iTunes even more -- consumers weren’t beholden to Apple for music download or streaming options.

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ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files

Buzz Marketing for Technology

various cases, reviews and abundant, valuable images) than conventional textbooks and can be easily found and downloaded for further reading via online databases. > read more Faster Music, Movie Downloads Possible With New P2P System (Apr. "For radiologists, these electronic papers provide richer information (e.g.

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7 of the Coolest YouTube Banners We've Ever Seen

Hubspot

Note: Clicking this link will prompt an automatic download of the zip file containing these templates.). The banner communicates two things: 1) That Taulia is in the business of P2P (“procure to pay”), and 2) the brand really celebrates procurement specialists.

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