Digilant

JANUARY 12, 2021

Experts no longer question the validity of programmatic marketing or if advertisers use it. Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. Demand Management Platforms (DMPs).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Sharpspring

SEPTEMBER 8, 2017

With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Data Collection and Management. Configuration APIs: Use configuration APIs to find new ways to manage your account. And much more….

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

RebelMouse

JULY 13, 2018

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Users are often searching for solutions. Let's start working together.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Zoominfo

MAY 21, 2020

When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Crimson Marketing

JULY 16, 2014

In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence. Marketing Technology Podcasts'

Doubleclick 100

Doubleclick Google SEM Ad Building 100

EMagine B2B Blog

DECEMBER 3, 2018

It shows we live in a new world of search, and as marketers, we need to work much smarter and harder to obtain website traffic. This helped the users of Google, but produced some painful results for marketers. This has helped marketers better understand what is important to them and how we can better rank. May 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

It shows we live in a new world of search, and as marketers, we need to work much smarter and harder to obtain website traffic. This helped the users of Google, but produced some painful results for marketers. This has helped marketers better understand what is important to them and how we can better rank. May 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Choozle

MARCH 2, 2024

Google’s announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. those without direct ownership of or access to market-level data sets or comprehensive identity graphs).

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Single Grain

AUGUST 8, 2023

Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. The company aimed to develop a strategic solution to overcome the performance decline and address the challenge effectively. Work With Us What Is Programmatic Advertising (with Examples)?

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Hubspot

JULY 10, 2019

Advertisers now have access to a wealth of granular ad tracking data for every single campaign they run -- so much data, in fact, that most marketers need to spend significant time sifting through dashboards to determine which points actually matter to their bottom line. DoubleClick Ad Tracking.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

chiefmartech

SEPTEMBER 8, 2015

In preparing for the upcoming MarTech Europe conference — as a promotional interjection, please note that discounted “beta rates” for tickets expire next week — I’ve had a number of terrific chats with Stephan Pretorius , the co-founder and president of Acceleration , a WPP marketing technology services firm.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before. Marketing Attribution Looks Easier Than Ever. It integrates with Google Analytics, Google Ads, and DoubleClick Search.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Customer Experience Matrix

MAY 23, 2007

What with all the recent acquisitions in the digital marketing industry, I thought I’d draw a little diagram of all the components needed for a complete solution. I’ve written about pretty much every variety of online marketing software here or elsewhere and have reviewed dozens of products in depth.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100