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5 steps to a seamless post-M&A brand integration

Martech

For example, microsites might be needed for prospecting campaigns, while deep product content can live within the site’s current structure. Tap whatever collaboration tools are available: Slack, a shared Command Center for documents, scheduled non-meeting work time, and brief update videos for executives.

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Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

From the very beginning, the fiduciary rule had the weight of inevitability and the social pressure of protecting investors’ morality behind it. While the industry foresaw change with the DOL fiduciary rule, my marketing team saw opportunity. Once the rule was announced, we held a follow-up webcast within two weeks.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( When it comes to content marketing, the “80/20 rule” actually understates the case. Find these answers and many more in this compilation of 30 compelling content marketing statistics and facts. B2B Marketing Insider ).

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Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture

Adobe Experience Cloud Blog

At Marketo, we have created a Social Media Policy document that outlines what social networks to participate in, how often, and what the ground rules are. Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. 3) Show them the WIIFM.

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How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy

Adobe Experience Cloud Blog

The files that they sent back and forth with their clients were mostly spreadsheets and PDF documents containing financial data, which usually aren’t big enough to trigger email file caps but certainly required a certain level of security and privacy measures. And should I pass the lead over to sales when it hits a score of 35 or 50?

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How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

Rocking that upperclassman-sense of self-confidence, boutiques can rebel against standard hospitality rules. ” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. Takeaway: Break the rules.

Loyalty 40