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The universal digital marketing audit

Velocity Partners

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

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9 Must-Have Reporting Capabilities for Your ABX Program

6sense

Here’s a question that makes many a marketer gulp: How do you know that your ABX program is actually working? It creates problems that cascade to all aspects of a revenue team: Marketing doesn’t have the guidance necessary to direct outreach tactics and spend. This list is organized into three categories: Preparedness Markers.

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7 Features Your CRM Must Have for Productive Sales

GreenRope

Today, CRMs have evolved into full-fledged business operating solutions, like GreenRope. They are used by marketing, sales, and customer service to track every touchpoint throughout the entire customer lifecycle. These features allow you to house and organize important data and effectively manage your relationships.

CRM 52
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7 Features You CRM Must Have for Productive Sales

GreenRope

Today, CRMs have evolved into full-fledged business operating solutions, like GreenRope. They are used by marketing, sales, and customer service to track every touchpoint throughout the entire customer lifecycle. These features allow you to house and organize important data and effectively manage your relationships.

CRM 52
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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Ask yourself: what problems are we solving— marketing problems, but also business problems? The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.”

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5 Paths to 5x Pipeline Generation Using Modern Technographics & Intent Data

SalesIntel

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

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Get Your CEO On Board – 5 GTM Paths Using Modern Account Technographics & Intent Data

SalesIntel

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.