Digilant

OCTOBER 4, 2023

Agency Trading Desks Distributed media buying platforms that exist within the larger ad agency holding companies. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 billion in 2007).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Parse.ly

AUGUST 3, 2023

Common campaign tracking use cases Tracking campaigns through Parse.ly’s Campaigns feature is an easy way to determine how your distribution efforts drive traffic to your site. If you have questions about how this will affect your data, reach out to your Parse.ly account manager. Campaigns dashboard.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

SmartBug Media

NOVEMBER 30, 2020

The position-based model distributes 40 percent of the credit to the first and last clicked ads. Finally, the data-driven model, which is only available to accounts with at least 15,000 ad interactions and at least 600 conversions within 30 days, uses actual account data to distribute credit. Position-Based.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Digilant

JANUARY 12, 2021

Distributed media buying platforms that exist within the larger ad agency holding companies. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 SSPs are sometimes referred to as yield-optimization platforms. .

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech Advisor

NOVEMBER 7, 2019

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. Meanwhile, the total number of Internet users only grew, and by 2002 hit the bar of 16 Million worldwide.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Marketers who understand content marketing know that they have to learn to act like a media company when it comes to how they create and distribute their content.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Marketers who understand content marketing know that they have to learn to act like a media company when it comes to how they create and distribute their content.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40