markempa

JULY 11, 2005

Peter DeLegge wrote an interesting article on the matter called, " The Bottom Line on Marketing Accountability." " The key is to look at why are we measuring our marketing ROI in the first place? Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

markempa

MAY 24, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. My team wasnt fast but we had a great coach.

Lead Generation 120

Lead Generation Sales Qualified Leads ROI Generation 120

markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI.

Lead Generation 120

Lead Generation ROI Process Generation 120

ViewPoint

JUNE 15, 2016

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

MAY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JUNE 28, 2007

I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Some of the leads are “hot” and ready to buy while others are long-term and need nurturing.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    These technologies included a marketing automation platform and a CRM system.  A Process-Based Approach to Lead Management. Markets by the Numbers.

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. E- Email Marketing. Email is a critical element of marketing, providing an opportunity to promote follow-up content to prospects. N- NuSpark Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

The Mx Group

MAY 1, 2018

Yet many marketers struggle to identify account-based marketing best practices and are failing to achieve the promised results. Key elements to success, such as sales and marketing alignment, personalization at scale, and proving ROI / attribution, too often elude the most well-intentioned ABM programs. Know your buyer.

Account Based Marketing 59

Account Based Marketing Practices ABM Best Practices 59

markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. This is good news if you are using e-mail and the phone in combination (using e-mail along with the phone is critical in the lead nurturing process too).

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

JUNE 15, 2005

The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor. Ive found that the frequency and quality of communication between sales and marketing is the most important factor to drive better lead generation ROI.

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

SEPTEMBER 29, 2006

Centralizing leads for profiling and scoring. Validating direct marketing lists. Following up on direct mail campaigns. To use the phone as an effective lead generation strategy, consider creating a specialized teleprospecting function within the marketing group. Following up on requests for information.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. I translate "being findable" as having in place an effective inbound marketing strategy. MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

markempa

AUGUST 7, 2006

August 07, 2006 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Webinar: Eight critical success factors for lead generation : » Eight Critical Success Factors for Lead Generation from Internet Marketers Network On August 10th at 1 p.m.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

SEPTEMBER 4, 2007

I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

NuSpark Consulting

DECEMBER 31, 2011

Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate. Lead-to-sale conversion rate. Revenue-per-lead. Campaign ROI. . Do you have the right people to execute a full-fledged lead management program? your website, b.)

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

markempa

AUGUST 16, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. And Ive got a lot of great feedback and questions. You can now watch the recorded archive Thank you to ON24 for sponsoring and to the AMA for hosting the event. And Ive got a lot of great feedback and questions.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

AUGUST 24, 2007

He explained that his company had invested "big dollars" to install a new marketing automation software system. It promised to deliver better ROI measurement for their marketing campaigns. Overall, I agree with the idea of software and systems for better ROI measurement and accountability.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

MAY 24, 2006

« Podcast: The Innovative Marketer | Main | Lead Generation for the Complex Sale on wsRadio.com » Book Cover and Advanced Praise for Lead Generation for the Complex Sale Were quickly approaching the official release of my book, Lead Generation for the C omplex Sale : Boost the Quality and Quantity of Leads to Increase Your ROI.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

MAY 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

SugarCRM

DECEMBER 29, 2015

Marketing automation software has the soup to nuts tools you need, allowing you to manage your email marketing, content marketing, social media marketing and even your inbound marketing campaigns in one place. It creates the same sort of seductive atmosphere that a well set-up retail store does.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

SugarCRM

DECEMBER 29, 2015

Marketing automation software has the soup to nuts tools you need, allowing you to manage your email marketing, content marketing, social media marketing and even your inbound marketing campaigns in one place. It creates the same sort of seductive atmosphere that a well set-up retail store does.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

markempa

OCTOBER 22, 2005

DMA Report shows telemarketing is the top lead generation tactic FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

DECEMBER 7, 2006

Worse still, 80% of the leads that go into the sales black box are rarely seen again. This makes it particularly challenging for marketers who are trying to measure their revenue contribution and lead generation ROI. Worse still, 80% of the leads that go into the sales black box are rarely seen again.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

JUNE 14, 2007

John concludes, "The result is that there are fewer pundits and thought leaders writing about B2B marketing, resulting in fewer links to those early adopters who do write about business marketing techniques. " Personally, I think the reason B2B marketing receives less attention comes down to time and momentum.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

JUNE 8, 2007

June 08, 2007 | Permalink Technorati Tags : Brian Carroll , David Meerman Scott , Marketing , New Rules , PR FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

JULY 16, 2007

Read More] Tracked on August 08, 2007 at 01:31 AM » Sales Lead Management from Rebecca Caroe I have posted in the past on how to generate a pipeline of sales leads for your business. Its simply unrealistic to expect advertising to sell business solutions. Here and here.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 29, 2007

Listen to podcast now (31 min MP3) Show Agenda Benchmark data that B2B all marketers must know Fresh ideas and best practices for lead qualification Why you should capture and track all web inquiries in your CRM How many buyers/influencers in the typical F500 buying process (hint: its big!)

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Adobe Experience Cloud Blog

JANUARY 9, 2012

Before the arrival of digital marketing tools, direct marketers measured response through unique phone numbers, coupon redemption, sales from a specific promotion, and other means. This can have massive impact on lead generation. Social media can be a powerful lead generation method. First, measure everything.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

markempa

SEPTEMBER 12, 2007

Sixty-one percent of marketers surveyed for the study said there is “some” cooperation between the two departments when establishing metrics and methodologies for measuring marketing ROI, while only 22% said there was “full” cooperation." But I believe that most of our colleagues in finance don’t fully understand marketing.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

APRIL 19, 2007

Show Notes Where podcasting fits in the multimodal lead generation portfolio How podcasting helps establish and reinforce thought leadership Where podcasts can help your lead generation ROI Why podcasts are perfect for lead nurturing (I was flattered to learn that Paul found inspiration in my book to develop his strategy.)

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

OCTOBER 17, 2006

Lead nurturing Role of the ideal customer profile Read the interview transcript FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

APRIL 5, 2007

Whats the impact of podcasting on your demand generation efforts and how to you measure ROI? FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. How has podcasting helped you establish and reinforce your thought leadership platform?

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JUNE 13, 2005

« Participate in MarketingSherpas IT Marketing Metrics Survey | Main | MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again! I spoke with a potential client about her companys lead management process.

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

markempa

JANUARY 24, 2007

Without a solid process in place an astonishing eighty percent of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales. But there are steps you can take to improve lead acceptance and generate better ROI. Listen to podcast now (MP3 16:55 min 5.5

Lead Generation 120

Lead Generation Generation Leads Lead 120