KoMarketing Associates
FEBRUARY 10, 2021
Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. Because URLs have a significant impact on marketing efforts (especially SEO), the following best practices should be considered. What Are SERP features? Best Practices for URLs.
Directive Agency
FEBRUARY 25, 2019
As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t effectively sell your product or service if you’re putting it in front of the wrong people – that’s marketing common sense! . The next thing we notice is there is only one ad showing.
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Bannerflow
SEPTEMBER 14, 2018
DMPs, or data management platforms, should be at the heart of your digital advertising. Marketing teams simply cannot afford not to use a DMP. Plus, the benefits both offer digital advertisers when used in conjunction with a creative management platform (CMP). For example, media buying and targeted advertising.
The Lead Agency
MARCH 17, 2019
As do the marketing opportunities on the platform, as the company continues to update its capabilities and attract a wider audience. Digital Marketers know the power of the Social Media giant and spent $16.6 billion on advertising on the platform in the final quarter of 2018 alone. Use Ad Rotation to Combat Ad Fatigue.
Biznology
DECEMBER 11, 2013
(Photo credit: Wikipedia). So how can you maximize the chances that your content marketing efforts will provide a measurable return and actual revenue? Too often, the focus for content marketers is on content. Too often, the focus for content marketers is on content. That’s true even for us at times. Distribution.
Hubspot
FEBRUARY 26, 2019
If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. The Benefits of Blogging for Business and Marketing. In fact, if you're reading this, guess what?
Content Marketing Institute
FEBRUARY 5, 2019
But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.
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