KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. The public relations industry has been under threat and misconception for quite a while. ” Are “brand mentions”, in the classic sense of public relations, truly the objective in this portion of the patent?

Link Building 120

Link Building PR SEO Ad Building 120

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Thinkers360

MARCH 22, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Score: 32.62 Professor Jason Lau Score: 30.79

B2B Thought Leadership 102

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 102

Bluetext

APRIL 1, 2021

So, when looking to drive media coverage, the biggest question SaaS providers need to answer is how do they differentiate themselves from their competition? Looking to PR agencies as a resource is a great way to solve this dilemma. Cultivating Creative PR Solutions. How to Choose the Right PR Agency Partner.

Work Management 26

Work Management Marketing Management PR Creativity 26

ClearVoice

JANUARY 26, 2024

Differentiation from Competitors Ask yourself this: How many competitors are in my market? Corporate Communications Content is your superhero within public relations, actively molding your brand’s story and safeguarding its reputation. Seventy percent of PR professionals struggle with creating effective content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Surfacing listening insights that speak to a prospect’s unique pain points, address their interests or reveal a trend they weren’t aware is a standout way to start a conversation.

Tools 88

Tools Work Management Marketing Management Business 88

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

ClearVoice

FEBRUARY 18, 2020

“Each of these brands are unique and distinct and have a real brand story behind them, a personality,” shared Sabrina Bhangoo , Director of Public Relations for Marriott International, Canada Region. As Tzur explained of James Allen’s world-class customer service: We don’t differentiate between selling and service.

Tips 59

Tips Class Press Paid Search Agency 59

Bluetext

APRIL 9, 2021

PR Announcements. With a new name, logo, and brand identity in place, Bluetext Public Relations will take over to elevate your new brand and build market leadership through strategic and innovative PR campaigns.

Planning 26

Planning Process Paid Search Agency Brand Identity 26

Golden Spiral

NOVEMBER 20, 2018

Improved public relations: We all know how important PR is to growing technology companies — and thought leadership can help. Once you’ve determined who will be sharing thought leadership content, you will also want to take the stance they take on industry-wide topics and trends. Build a Savvy Content Team.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Paid Search Agency Marketing Automation Services 59

Bluetext

JULY 16, 2019

Cybersecurity firms must now pivot their attention toward marketing efforts to further differentiate their products and services from competitors. Proper PR Prep. Putting a creative spin on trending news topics, even the negative ones. Bluetext’s Tactics to Tackle the Competitive Cybersecurity Landscape.

Marketing Agencies 1 20

Marketing Agencies 1 Paid Search Agency Advertising Agencies Ad Agencies 20

Bluetext

APRIL 25, 2024

With the myriad of marketing channels available, from social media and paid media to content marketing and public relations, crafting a cohesive strategy that seamlessly integrates these elements has become more crucial than ever. So, embrace the art of digital orchestration and watch your campaigns soar to new heights of success.

Public Relations 33

Public Relations Campaigns Allocation PR 33

Brandpoint

MARCH 26, 2021

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table. What does repurposing your content look like? And don’t forget!

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Webbiquity

JANUARY 6, 2015

In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications.

PR 100

PR Tips Best Practices Press 100

Contently

JUNE 20, 2017

While content marketing may be the trend du jour, content isn’t just for marketing. Last year, GE won PR Week’s Internal Communications Campaign of the Year for using its internal newsroom to educate union employees on an upcoming labor contract vote. Public relations. ” Internal communications.

Paid Search Agency 167

Paid Search Agency Enterprise Management Work Management Companies 167

Bluetext

APRIL 23, 2021

By that, he means there isn’t this single, monolithic entity you can build B2G PR and B2G Marketing campaigns around. . In my last blog post I looked at B2G PR and Marketing strategies for government contractors involved in M&A activity. PR during this time should also call out clear differentiators relative to competitors.

PR 26

PR Enterprise Management Work Management Marketing Management 26

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Mike Moran ( @MikeMoran ) + others.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

FEBRUARY 9, 2010

I feel that once we dive down into the polling and the methodology, we'll find that the definition of “friend&# for the purposes of these surveys will have contexts different enough to render the comparisons (and thus the “trend&# ) meaningless. Are there trends to be looked at sure. I think this is hype. Im Jay Baer.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

sagefrog

JANUARY 11, 2024

Sagefrog identified this trend in the annual B2B Marketing Mix Report , where industry-wide surveys showed that brand awareness is the top objective among B2B marketers this year. Identify What Differentiates Your Company Identifying your differentiators can be done through a couple of methods.

Tactics 52

Tactics Brand Identity Branding Ad Building 52

Scoop.it

NOVEMBER 2, 2021

There is no differentiation or uniqueness. Solutions to their firm’s problems Comparisons of different goods A product or service review Pricing-related documents. It’s preferable to seek closely related terms or to hold the phrase itself and develop a sphere of influence around it over time in these situations.

Paid Content 92

Paid Content CMS Development B2B Marketing Marketing & Strategy 92

WebMarketCentral

SEPTEMBER 11, 2005

His agency assists companies in a variety of industries in all areas of marketing, with particular expertise in PR, events management, integrated marketing and podcasting. I see disturbing trends in marketing technology such as web development, Flash etc, that should make every marketer quake in their boots.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Webcast Public Relations 20