Remove trademark-list
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Content marketing ? blog posts

MKT1

Content can be: spreadsheet templates, calculators, guides, trend reports, data studies, tactical guides on specific topics, Q&As, webinars, video series, podcasts, examples, twitter threads, polls and results, combinations of the above, etc. What has the potential to be a “lead magnet”? Get mileage out of your content.

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28 Companies With Even Catchier Slogans and Taglines

ClearVoice

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. This is our list of brand slogans and taglines; you will find more detailed backgrounds for each one further down in this post.

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A 5 Step Brand Development Strategy for Growth Driven B2B Marketing

B2B Marketing Insights - WE

The brand core is made up of four primary segments, and they’re critical to any brand development strategy: Brand Values. It’s often referred to as your unique selling position or key differentiator. This promise should be measurable, meaningful, and speak to the value of your brand. Need an example of a solid brand promise?

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Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains

Hubspot

Example: www.hubspot.com. A Brand TLD is like any other TLD (think: com,org, or.net), but instead of a generic term, it is the brand’s trademark (think: bmw,apple, or.google). You can check out the complete list of brands here.). And that's largely why we are starting to witness leading brands deploying initial use cases.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

So, let’s throw some major brands into the Marketing Matchup Ring of Doom (trademark pending) and see how they stack up against their respective competition. Their Facebook cover photos are a prime example of this. Finally, a brand that has its blogging and lead generation game together. The main reason(s) for the high score?

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Understanding Brand Identity

Hinge Marketing

Another critical role brand identity plays in a brand strategy is differentiation. It works in concert with your differentiators , brand positioning , brand personality and brand messaging to influence the way the brand is perceived in the marketplace. In fact, many firms use taglines that provide no value at all.

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CMO Coffee Talk with Play Bigger – Recap and Q&A, as seen on PlayBigger

6sense

The discussion with Dave, Latane, and Matt provides plenty of valuable tips and tangible examples for budding category designers and CMOs. The reason that leading with the problem is hard to do is because our partners in sales love selling and competing with features. We call this the more/better trap.

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