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The Right SEM Strategy for Schools

Hubspot

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program.

SEM 28
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The Website Redesign Guide for Search Engine Marketers

QuanticMind

The following steps will help minimize any negative impact that the project might have on your SEM efforts, and ensure your hard-earned SEM accomplishments aren’t lost during or after the redesign. Unless you run a one-person microsite, there’s too much work for one person to manage. Gathering the Team and Identifying Roles.

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TOP 15 Content Marketing Agencies in South East Asia

Outgrow

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Their data-driven content strategies are specifically designed to target audiences across the buyer’s journey. They can create and distribute content that is designed specifically for your business and audience.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. Today, having a responsive, mobile-friendly design is essential. Web Design Tools.

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Best of 2008: SEO Guidance, Part 1

WebMarketCentral

In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more.

SEO 20
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Will Content Marketing Kill Trade Publications?

WebMarketCentral

Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. Designing clever ads and placing them with targeted publications used to be a primary method for brand building and direct response. Advertising.

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Agile Marketing in B2B

Buzz Marketing for Technology

Internal reviews and multiple approvals have to be adhered to, and design and layout of messages, and distribution via Web, e-mail and social media, consume big chunks time. Web presence: In advance, we developed a classic microsite , and built it out with content , news , video and keywords. A big yawn?

Planning 100