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The Right SEM Strategy for Schools

Hubspot

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program.

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The Website Redesign Guide for Search Engine Marketers

QuanticMind

The following steps will help minimize any negative impact that the project might have on your SEM efforts, and ensure your hard-earned SEM accomplishments aren’t lost during or after the redesign. Unless you run a one-person microsite, there’s too much work for one person to manage. Gathering the Team and Identifying Roles.

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What is Webbiquity? How to Be Everywhere Online

Webbiquity

So, for example, social media releases–part of interactive PR efforts–point readers to company microsites and its media sharing (images, video, presentations etc.). Media sharing accounts are connected to Twitter, which is also used to promote content marketing. Share this on FriendFeed.

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TOP 15 Content Marketing Agencies in South East Asia

Outgrow

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. You can also avail of other digital marketing services like SEO, SEM, email marketing, and more. And with some best-in-class content creators, they produce intelligent content that drives engagement and commercial success.

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What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

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Will Content Marketing Kill Trade Publications?

WebMarketCentral

Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. As noted above, trade publications were once the only way to reach niche audiences. While they still provide that service to some extent, trade pubs are no longer the only game in town.

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Best of 2008: SEO Guidance, Part 1

WebMarketCentral

In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more.

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