Leadspace

JANUARY 17, 2017

One method that continues to pique interest is Intent Data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject. So, what is intent data? What do I mean by “topic data”, and where can I get it?

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. Act quickly on news and trends that affect the opportunity.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Engagio

JUNE 29, 2021

For example, you might notice that many advisors at a particularly large firm begin downloading your ebook. The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

The Point

AUGUST 25, 2020

Was Intent Data used? Contact Data. – To what extent do you have contact data already in place for target personas within target accounts? What information do you have on those contacts and when was the data last updated? Industry, Company Size, Installed Technologies, Other). Target Account List. If so, how?

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Adobe Experience Cloud Blog

JANUARY 23, 2017

One method that continues to pique interest is intent data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. How to Use Intent Data. Questions to Ask an Intent Data Vendor.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Engagio

OCTOBER 18, 2023

I love the look and feel of Demandbase.” This includes looking at how the account engages with your marketing (website visits, content downloads, etc.) as well as what content the account is researching offsite (tracked using B2B intent data). Also, ABSD isn’t just about working harder. It’s about working smarter.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Full Circle Insights

NOVEMBER 10, 2022

Adopt products that provide intent data: One of the reasons ABM is growing in popularity is because companies like 6sense, Bombora and Demandbase can now provide third-party data that detects targeted accounts’ interest in intent topics, enabling deployment of ABM at scale. Download eBook.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Hubspot

DECEMBER 23, 2022

Bombora Company Surge is a software platform that helps users access and monitor intent data. To do this, Bombora collects data from a consent-based data cooperative of B2B publishers. The platform then analyzes this data using machine learning and maps the data to specific businesses. Image Source.

Enterprise Management 75

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 75

Full Circle Insights

SEPTEMBER 28, 2022

Detected: Full Circle ABM integrates with intent data providers like 6sense , Bombora , and Demandbase for third-party data that detects interest in intent topics from targeted accounts. . Download eBook. Top 10 Signs You Have A Marketing Data Problem White Papers. A Practitioner's Guide to ABM

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Full Circle Insights

SEPTEMBER 22, 2022

Opportunities are measured in stages: Detected: Marketers use intent data from companies like Bombora, 6sense or Demandbase to identify early-stage interest from accounts that matches the marketers’ intent topics. Download eBook. Top 10 Signs You Have A Marketing Data Problem White Papers.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

Martech

SEPTEMBER 24, 2021

Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. Intent data: Identifies company actions or signals that indicate whether or not an account is “in-market” for a solution. API integration may incur additional charges, generally on a per-call basis for each data download.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Paid Content 124

Engagio

NOVEMBER 19, 2020

You can source this data from desk research but to be most efficient, tap into the knowledge of data intelligence firms such as HG Insights , ZoomInfo , and Built With. Intent data. One of the key elements of selecting target accounts is understanding intent. Engagement data. An ABM platform like Demandbase.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

KoMarketing Associates

SEPTEMBER 16, 2020

According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success. Embrace Intent. Evaluate Marketing Technology You’ll Need. Maybe… or maybe not. Get Your ABM Measurement Right.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Engagio

AUGUST 9, 2021

And that’s where leveraging intent data comes in. With intent data, you can see who is showing interest in your company or your competitors before they respond to your marketing efforts through form fills for content downloads or event RSVPs. What is intent data? Why use intent data?

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Unbound B2B

FEBRUARY 6, 2023

If you power your account-based marketing strategy with intent data , you can generate higher ROI for your marketing initiatives. But all of your marketing efforts will help put your brand before the right people at the right times. Drive More Revenue Engaging high-value accounts can bring you more benefits in the long run.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. His ideas and the tech platforms he designed made marketing accountable for the first time, turning us from snowflakes into data dynamos with a seat at the top table.

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

Heinz Marketing

FEBRUARY 3, 2020

This week’s episode is entitled “ How ABM is Evolving: New Best Practices and Pitfalls ” with Nani Shaffer , Senior Director, Demand Generation & Operations at Demandbase. Demandbase is synonymous with account based marketing. Demandbase has been involved in this category now for a long time as well.

DemandBase 72

DemandBase Account Based Marketing Top of Funnel Demand Generation 72

Engagio

FEBRUARY 25, 2021

First-party data (directly from your website). Third-party data (from a third-party provider). At Demandbase, as we learned to tame the complexity of our customers’ data, we discovered several challenges and came up with solutions. Marketing and Sales activities (campaign responses, email opens, meetings).

Lead Ranking 117

Lead Ranking Ideal Customer Profiles Lead Scoring DemandBase 117

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. We’re having another strong start to the year, Paul, in terms of downloads and subscribers, and very much appreciate everyone that’s found us. ” To Engagio, to Demandbase. This week’s show is called “ He Predicted Marketing Automation and ABM.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. When people work from home, how does this change intent data?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

SalesIntel

AUGUST 16, 2023

SalesIntel provides an ideal data platform for sales prospecting, offering additional data such as technographics, Buyer Intent Data, direct work mobile dials, data enrichment feature, free chrome extension for real-time prospecting – RevDriver , and visitor identification tool – VisitorIntel.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

Full Circle Insights

DECEMBER 7, 2022

Some executives might have even had a bad experience with ABM years ago, before intent data technology made ABM hyper-segmentation at scale possible. You can explain that ABM became the dominant B2B marketing strategy when companies like 6sense, Bombora, Demandbase, etc., Download eBook. Additional Resources.

Account Based Marketing 52

Account Based Marketing ABM Marketing & Strategy Marketing Strategy 52

Full Circle Insights

DECEMBER 14, 2022

Access intent data: Thanks to intent data providers like 6sense, Bombora and Demandbase , B2B marketers can hyper-segment campaigns. Th e availability of intent data i s one reason ABM is so popular now. Download eBook. How to Enhance Your ABM Strategy by Leveraging Intent Data.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Funnels Top of Funnel 52

Martech

APRIL 15, 2022

Click here to download! Top platforms specializing in ABM capabilities include Demandbase, MRP, 6Sense, Terminus and Triblio. AI can also be used to keep track of intent data, which enables marketers to understand a customer’s actions. Click here to download! Frequently asked questions about B2B marketing.

Marketing AI 122

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 122

Full Circle Insights

MAY 20, 2022

Downloading a whitepaper. For example, if intent data tells you a prospect is researching products like yours, you can tee up first-party content (i.e., Getting Accurate Marketing Data From Salesforce Requires a Native Application. How to Get Your Sales Reps to Become Data Champions. Viewing a blog post.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Engagio

OCTOBER 20, 2020

Intent data. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit. Your prospects could be researching keywords related to your business on third-party sites, participating in forums, downloading content, or clicking on ads that you care about.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Intent data. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit. Your prospects could be researching keywords related to your business on third-party sites, participating in forums, downloading content, or clicking on ads that you care about.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52