sales 
Strategic-IC
NOVEMBER 7, 2022
Where SMB is about volume, quick decisions, and lower levels of buyer consideration, Enterprise marketing is much more about focusing on winning, growing, and retaining your most important accounts – which due to their size and complexity have naturally longer life cycles, higher levels of consideration, and larger buying teams.
Rev
JANUARY 5, 2023
If we had to summarize the modern relationship between marketing and sales, it would sound something like: Generate more and better leads, so we can close more deals more effectively. That’s the work of a demand gen team. Sales priorities drive the strategies in these early stages. And it’s probably a very small team.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Heinz Marketing
MAY 16, 2022
If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.
LeadSloth
MARCH 16, 2009
From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Typically, new leads are assigned to sales person before they are copied to Salesforce.com: the assignment rules are flexible.
The ROI Guy
NOVEMBER 14, 2011
IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. Hiring demands are increasing at the same time, from a low of only 20% planning staff additions in the latter half of 2010, to 31% currently planning staff additions.
The Point
NOVEMBER 10, 2014
At least I’ll credit Integra for offering a buyer’s guide that purports to answer key questions facing SMBs who are evaluating cloud technology, but even the offer description falls flat. For one, it would have been much better presented in bulleted points that were scannable at a glance, not another long paragraph in an already stodgy email.
Martech
APRIL 22, 2022
A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption. Your competitors will adopt AI strategies to improve their business outcomes, allowing them to increase sales, boost customer retention, and more effectively launch new products. AI platforms for SMBs.
Expert insights. Personalized for you.
62 
Let's personalize your content