Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Zoominfo

FEBRUARY 1, 2018

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more about the state of B2B lead generation? 37% of B2B marketers are using marketing automation to generate leads ( source ). 3 Creative B2B Lead Generation Tactics.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Only B2B

NOVEMBER 28, 2019

Creating a successful demand generation plan is not easy. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. When you avoid these common problems you can run a fool-proof demand generation campaign.

Top of Funnel 120

Top of Funnel Demand Generation Demand Planning 120

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. Lead generation is hard. It’s easy to see why.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. Lead generation is hard. It’s easy to see why.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Sales Engine

JANUARY 11, 2017

As a marketing leader, have you been tasked with building a demand generation program designed to funnel leads to salespeople? For most B2B companies with a complex, relationship based selling process, a demand generation program that provides actionable sales intelligence is one of the best options at their disposal.

Demand Generation Agencies 136

Demand Generation Agencies Demand Generation Budget Programs Demand 136

KoMarketing Associates

MARCH 8, 2022

Ascend2 recently published “The State of Marketing Automation 2022” report, and statistics suggested that the majority of marketers (64%) have only been “somewhat successful” thus far in terms of achieving their top objectives with marketing automation. Leveraging Marketing Automation for Demand Generation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

Engagio

MARCH 29, 2021

Personalization is about delivering the right message to the right person at the right time — it’s at the core of Account-Based Experience (ABX). So how do we deliver personalization that captures our target accounts’ attention? This information helps you understand what target accounts are researching on the web.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

KoMarketing Associates

MARCH 23, 2022

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. In general, most B2B marketers (47%) use their product marketing budget to execute their omnichannel program. Only 20% have an omnichannel-specific budget.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

PureB2B

MARCH 25, 2020

Developing a demand generation strategy is complex, requiring marketers to work with a variety of tactics to create need for a product or service. Developing a successful demand generation strategy employs technical, relationship, design and marketing capabilities to build a customer centric strategy. Creating Demand.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

PureB2B

MARCH 25, 2020

Developing a demand generation strategy is complex, requiring marketers to work with a variety of tactics to create need for a product or service. Developing a successful demand generation strategy employs technical, relationship, design and marketing capabilities to build a customer centric strategy. Creating Demand.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

Only B2B

NOVEMBER 28, 2019

Creating a demand generation plan which is successful is not easy. The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. Must Read: Quick Guide: Retain Customers with Demand Generation Strategies.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Jackie Walts

JULY 7, 2021

Testing is one of most important functions of demand generation, yet a lot of companies don’t test at all. Every demand generation channel can benefit from a testing strategy: For email, test the things that make the most impact – list and offer. Make sure your results are statistically relevant.

Demand Generation 70

Demand Generation Demand Allocation Generation 70

KoMarketing Associates

AUGUST 24, 2021

Statistics indicated that the majority of respondents (50%) believe their marketers could improve or strengthen their demand generation and pipeline. Despite the pressure from C-Suite executives to focus on demand generation, previous research indicates that marketers remain concerned with the customer experience (CX).

Demand 276

Demand Demand Generation Forrester Budget Programs 276

Jackie Walts

NOVEMBER 3, 2021

So, which target is that is most likely to buy from you and make your company money? Plus, that’s the fun part of demand generation. Just make sure there is enough volume for a statistical read and then test audience and offers and for email, subject lines. Worst demand generation executions? Let me know.

Demand Generation 56

Demand Generation Consulting Demand Generation 56

KoMarketing Associates

NOVEMBER 3, 2022

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future. This was followed by ABM (31%), paid search (28%), and email marketing (26%). B2B Marketers Continue to Face ABM Challenges.

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

Inbox Insight

OCTOBER 6, 2020

One of the most frequently-referenced reasons for using intent data in demand generation is creating and developing effective buyer personas , according to the 200 senior marketers we surveyed. To use in combination with ABM to deliver targeted ads. To build and develop accurate personas for B2B marketing.

Intent Data 99

Intent Data Demand Generation Intent Lead Scoring 99

ANNUITAS

JULY 7, 2016

When I explain that I’m a Demand Generation Strategy Consultant the confusion and lack of understanding is further magnified. What is Demand Generation? There are four roles that Demand Generation Strategy Consultants play: Researcher-. or “consulting for whom?” I can see their gears turning.

Demand Generation 100

Demand Generation Consulting Demand Generation 100

PureB2B

MARCH 25, 2020

Developing a demand generation strategy is complex, requiring marketers to work with a variety of tactics to create need for a product or service. Developing a successful demand generation strategy employs technical, relationship, design and marketing capabilities to build a customer centric strategy. Creating Demand.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Top of Funnel Demand 52

Outgrow

MAY 13, 2021

Demand Generation vs Lead Generation vs Inbound Marketing: Know the Real Deal. If you are into B2B marketing and haven’t heard of the terms demand generation , lead generation , and inbound marketing , what are you doing? What Is Demand Generation? What Is Lead Generation?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 52

KoMarketing Associates

APRIL 20, 2022

The Center for Exhibition Industry Research (CEIR) recently published B2B event statistics gathered from the fourth quarter of 2021, and data indicated that the B2B exhibition cancellation rate fell to 12.5%. Just 12% of marketers believed they were “very effective” at executing valuable virtual events for B2B demand generation initiatives.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. This was specifically at the middle and late stages of the funnel.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

NOVEMBER 17, 2022

Although some marketers have begun developing an account-based marketing (ABM) strategy, new research indicates that many are still in the early stages of leveraging ABM to drive results. About 34% are being held challenged by trying to achieve personalization at scale toward target accounts.

Account Based Marketing 227

Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

Jackie Walts

OCTOBER 3, 2018

The purpose for demand generation is simple – making money. If your goal is meetings or revenue or sales, set a target number and then ask yourself each and every time you consider a campaign, activity or expenditure “just how well is this going to meet my objective?”. Well executed demand generation programs make money.

Demand Generation 59

Demand Generation Demand Generation Effectiveness 59

SnapApp

APRIL 2, 2019

B2B demand generation marketing is evolving. It’s not enough to generate leads or even marketing-qualified leads anymore. Their marketing efforts are now expected to generate real and quantifiable business. They should be in the room from the beginning as you develop your demand generation plans.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

KoMarketing Associates

APRIL 27, 2022

As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to see success.

Marketing & Strategy 258

Marketing & Strategy Planning Marketing Strategy Demand Generation 258

KoMarketing Associates

FEBRUARY 24, 2022

The CMO Council recently partnered with Cvent to publish the “Aligning Strategy, Teams and Tech for Success in a New Era of Events” report, and statistics indicated that the majority of marketers (64%) are only moderately effective or not effective at executing valuable virtual events.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

ANNUITAS

FEBRUARY 13, 2014

This kind of thinking, the kind that stops to discuss, “are we a sales or marketing led organization” is one of the key reasons why most organizations struggle with demand generation success today. Almost half (46%) of buyers still prefer creating a short list of vendors before making the decision to communicate with a sales rep.

Demand Generation 100

Demand Generation Demand Generation Planning 100

KoMarketing Associates

SEPTEMBER 9, 2021

Shaped By recently published its “Perspective 2021” report, and statistics showed that over the last 12 months, enterprise marketers have had the most demand generation success with social media (46%) above all other channels. This surpassed SEO (41%), as well as account-based marketing (37%). In the U.S.,

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

NOVEMBER 3, 2020

New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. However, statistics now favor demand gen budget growth as the pandemic continues to unfold.

Marketing Report 267

Marketing Report Activities Demand Statistics 267

PureB2B

NOVEMBER 12, 2021

This will provide insight into where lead generation is headed and how we might guide our efforts to some unique and impressive results from this vantage point. Let’s get right into some vital lead generation statistics every marketer should know. You will see a significant increase in lead generation by doing so.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Binary Demand

MAY 24, 2023

[ps2id id=’overview’ target=”/]Account-based marketing (ABM) is a tactic that is gaining popularity among organizations looking for fresh approaches to their marketing. Businesses can provide better experiences and close more sales by concentrating on the best accounts. Let’s first understand all about ABM.

Account Based Marketing 97

Account Based Marketing ABM Demand Generation B2B 97

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. added one more) Account-based Marketing statistics to help your 2023 thinking. ABM is about Sales, Customer Success, Demand Generation, the C-Suite, and every other team that keeps your organization running. Yet ABM has flourished.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. Since you’re ultimately targeting a business, not individual people within it, your content needs to be relevant to all key players throughout the customer journey. What is Account-Based Marketing? Intent data .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Digital B2B Marketing

OCTOBER 29, 2013

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? But continue on, we will look at this same statistic again.

Statistics 100

Statistics Banner Ads Stats Sample 100

KoMarketing Associates

NOVEMBER 17, 2021

Demand Gen conducted “The 2021 Demand Generation Benchmark Study,” and statistics showed that most B2B marketers (61%) have seen increased budget prioritization toward ABM over the past 12 months. This is followed by content marketing (60%), sales enablement (48%), and personalization/customization (43%).

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Intent Data 214

KoMarketing Associates

APRIL 6, 2021

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. In addition, 49% are now more focused on accelerating business through existing accounts.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243