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How Demand Generation Marketing Can Speed Up Growth Campaigns

Marketing Insider Group

When it comes to driving growth for your company, you can’t afford to overlook the value of demand generation marketing. With a comprehensive demand generation strategy, you can create interest in and desire for your products or services. Even seasoned marketers can get confused about demand generation parameters.

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Keeping up with ABM: tips from the FlipMyFunnel conference

Biznology

ABM is being adopted widely, but it’s not a replacement for the traditional demand generation funnel. On the way out the door, the National Instruments sales rep thanked her, saying he had gained many new insights into the account and its needs thanks to her willingness to step back and probe on the basics. Makes a lot of sense.

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Why Content Hubs Frustrate Your Prospects And Slow Them Down

PathFactory

But somewhere along the line, for some (thankfully not all) B2B companies, content marketing and demand generation started to drive into quicksand. Content hubs are not only bad customer experiences but they also result in poor demand generation. A major cause? of this is what we call buying friction.

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An End to B2B Social Media Madness

Marketing Craftmanship

But if you are unable or unwilling to generate meaningful content on a consistent basis (at least twice a month), or to merchandise your blog content properly (which means taking specific steps to promote the content with target audiences), then do not start a blog. Build Your LinkedIn Presence.

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The R and the I – What’s Engagement Worth?

ViewPoint

Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.

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How to Write an SEO-Focused Content Brief Your Writers Will Love

Moz

Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific. It’s unique in that the goal is to instruct the writer on creating content to target a specific search query for the purpose of earning traffic from the organic search channel.

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Key Marketing Takeaways from VidCon2019

Pam Didner

The 3rd obstacle was a Disc Shooter in which you used a wrist launcher, like a handgun that tied to your wrist, to shoot discs into targets. These games were designed to engage with their young audiences and were strategically tied to their merchandise. If you are a fan of HobbyKidsTV, you could also buy those toys on-the-spot.