Martech

MAY 2, 2024

Accounts, especially at larger companies, may have a number of different buying teams looking at different buying opportunities. Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group. Influencers Make my job easier.

Ideal Customer Profiles 116

Ideal Customer Profiles Buy Marketing Automation Services Work Management 116

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. Cerretani distinguishes ABM with these three pillars: Identifying high-value targets.

Account Based Marketing 101

Account Based Marketing ABM Webinar Metrics Effectiveness 101

DemandBase

MARCH 23, 2020

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real-time. B2B intent data is a collected set of those signals. Signs of buyer intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

SalesIntel

APRIL 25, 2024

Identify Key People Within Your Target Companies It is estimated that there are only 19,677 shippers , with over $500 million in revenue in the United States. To tap into the 95% of pre-active buyers, you need to know when those prospects are actively engaged and demonstrating buying signals — before your competitors do.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

NetLine

DECEMBER 10, 2020

On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. But Marketers know that B2B lead generation is more complicated than this.

Intent 111

Intent B2B Sales Work Management Marketing Management 111

DealSignal

MAY 3, 2021

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

DealSignal

MAY 15, 2022

Intent data shows what a buyer is interested in and what they are likely to do or buy next Imagine targeting a buyer before they even start their buyer journey. With intent data, you can. What Is Intent Data? The strength of these signals indicates the amount of interest a user has in your product or service.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

DealSignal

AUGUST 7, 2023

Harnessing accurate, up-to-date B2B data is the secret sauce that helps marketing and sales teams align their campaigns and cadences to increase lead generation, accelerate pipeline development and achieve and exceed their revenue targets. In a Nutshell: DealSignal vs Apollo.io

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. Understanding where intent signals come from helps you effectively act on them. First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It This helps you prioritize companies that fit your ideal customer profile and have high purchase intent.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Leadspace

MARCH 26, 2018

According to The State of Account-Based Marketing , some 70% of B2B marketers interested in ABM are either still just “considering” it, or dithering at the “Early Stage” of ABM implementation (which hardly sounds like true ABM at all: “some basic management, targeting, and measurement at an account level.”).

Account Based Marketing 78

Account Based Marketing ABM Marketing AI Demand Generation 78

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The marketers are asked to enter the details about their target audience (the persona they want to target).

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

NetLine

DECEMBER 20, 2022

It’s logical, of course—they’re simply trying to improve their odds of generating a conversion. . Year over year, total eBook registrations grew 15.5%, accounting for 43.3% Webinar registrations, however, represent the most significant purchase intent signal. . Webinars Are Bottom of Funnel Content Format.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Heinz Marketing

JUNE 19, 2023

This week’s show is entitled, “ The Convergence of Traditional Demand Gen and ABM “ My guest is Jodi Cerretani , VP of Marketing at RollWorks Tune in to hear more about: How has the role of B2B marketing evolved in the past five years, and what impact does it have on business value and the P&L? Matt: Yeah.

Lead Ranking 103

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 103

Inbox Insight

JULY 28, 2020

Getting inside the minds of your target audience will help you tailor your strategy more effectively. These are the latest stats on our community: As a trusted source for IT buyer research , we’ve been able to analyze buyer intent signals based on content views and downloads.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

NetLine

FEBRUARY 22, 2019

This subject is particularly top of mind with the recent roll-out of the latest additions to our Advanced Solutions lineup , all of which are premised on leveraging first-party intent signals. This content is garnering the attention of my ideal lead who is in-market and sharing intent signals. Then, rinse and repeat).

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

Zoominfo

NOVEMBER 6, 2023

Based on conversations and collaborations with executives at many of our 35,000+ customers, I recommend we reframe how we approach ABM around three pillars of growth: automated go-to-market plays, advanced forms of intent data, and alignment between sales and marketing. However, not all intent data is created equal.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Leadspace

SEPTEMBER 5, 2016

When it comes to our “customer champions” who move, vendors are often the last to know. No scoring or “intent signal” is as strong as a true advocate of your product. Don’t lose track of your customer champions. With Leadspace, we have an upper hand when it comes to finding individuals who have moved.

B2B Marketing 54

B2B Marketing Lead Scoring Lead Ranking B2B 54

Leadspace

JUNE 21, 2017

Ultimately, it’s the job of AI vendors to educate the industry and dispel these myths and misconceptions (thank me later). The majority of vendors out there offering predictive scoring are essentially selling you a product which relies entirely on you placing trust in the continued accuracy of their machine learning modeling.

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

Zoominfo

MARCH 7, 2023

Then, look into account activity data to understand how many touchpoints are needed and how many contacts should be engaged at each targeted account. From there, you can work backward to determine the right number of accounts for your business based on the available budget and resources.

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. Main features: Using firmographic filter options, locate your company’s target audience and prospects.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

SEPTEMBER 18, 2023

Acquire Fresh Leads One of the primary advantages of utilizing a B2B database is the ease with which sales executives (SEs) and sales development representatives (SDRs) can import new prospects and curate comprehensive lists of target accounts (TALs) by applying filters to prospect information.

Marketing Management 40

Marketing Management B2B Marketing Zoominfo Ideal Customer Profiles 40

Zoominfo

MAY 21, 2021

So, why is it easier for a small floral delivery service to target a B2C buyer online than, say, a 1,000-person data security company that provides its services exclusively to financial services companies based in the United States?” Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected? Build targeted account lists.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Madison Logic

DECEMBER 14, 2023

Smarter Use Cases for Generative Artificial Intelligence (AI) and Machine Learning It’s no surprise that AI and machine learning are the big talking points for B2B marketing predictions. One of the most exciting applications of AI in B2B marketing is the use of generative AI to create unique, compelling content.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Engagio

JUNE 16, 2020

These gaps are what led me and my cofounder Brian Babcock to start Engagio back in 2015 with a mission to create a next-generation marketing platform. AI and Machine Learning are essential to help synthesize the enormous amount of data required to understand intent signals and other account-based insights.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Inbox Insight

JANUARY 29, 2019

B2B buyers have a large appetite for content – more than 50% of B2B buyers view at least 8 pieces of content during the purchase process, and 82% of buyers viewed at least 5 pieces of content from the vendor prior to purchase (Forrester). Marketing Tactic #1: Data-driven targeting.

Tactics 92

Tactics B2B Marketing Multi-Channel Work Management 92

Terminus

JANUARY 8, 2021

It might seem weird, but marketing teams used to measure their success on lead generation. Now let’s skip ahead to the present (and future) with an account-based strategy. If they’re too low, congratulations, you just blew past your target. Target Accounts. your ‘white whale’ account list).

Top of Funnel 55

Top of Funnel Account Based Marketing ABM Optimization 55

PureB2B

APRIL 19, 2022

In this post, we’ll explore the challenges B2B companies face when optimizing intent data and how to overcome them. What is Intent Data and How Can it Drive B2B Marketing Success? In the B2B industry, vendors can no longer rely solely on product quality, innovation, and effective pricing. But first, a short introduction.

Intent Data 62

Intent Data Intent Work Management Optimization 62

Terminus

OCTOBER 16, 2018

Malachi Threadgill, Director of Demand Generation at Masergy. Meet Malachi Threadgill , the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the Year. I was brought onto Masergy about four years ago to start diversifying our demand go-to-market strategy,” explains Malachi.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

Aberdeen

NOVEMBER 23, 2020

This intent data needs to be high – quality to provide a complete picture of business intent; diverse, capturing data across channels and across the spectrum of decision makers; and scalable, capturing intent signals from both first-party and third-party data to uncover more accurate patterns that lead to predictable results. .

Intent Data 52

Intent Data Intent B2B Thought Leadership Demand Generation Agencies 52

DemandBase

JULY 21, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 2, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target Delivering value through your message. Re-Selecting Target Accounts. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95