Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Marketing Insider Group

JULY 6, 2010

First, social media can reach a different target audience than email. Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Social Media (blogs, Twitter, Facebook, LinkedIn). Ardath Albee's Tip. Howard Sewell.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. People seem to like my writing: [link] [link].

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

NOVEMBER 11, 2010

There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

LEADership

SEPTEMBER 10, 2013

The fact is, social is now an integral part of lead generation and marketing programs. Mark Yolton , senior vice president of digital, social and communities at business software and services purveyor SAP was quoted in a recent eMarketer article: “Social media marketing is no longer a nice to have—it’s a must have.

Social Media 40

Social Media Budget Programs Buy Media 40

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Blog Demand Generation Twitter abneedles. Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. Ardath Albee's Tip.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

APRIL 30, 2010

The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

B2B Marketing Zone Posts

APRIL 5, 2010

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Facebook (75). Best Practice (56).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Content Standard

OCTOBER 10, 2014

According to eMarketer , 56 percent of its readers say they will increase spending on branding-related activities over the next 12 months. In fact, brand awareness ranked highest among respondents in terms of marketing goals, followed by demand generation, global business expansion efforts, and event marketing.

Video Marketing 40

Video Marketing Planning Content Marketing Brand Identity 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Facebook Marketing Tips and Tactics. Facebook Advertising. Crowd-sourcing moves into the mainstream. It’s inspired a movie. It’s inspired a movie.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40