markempa

APRIL 18, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Marketing Insider Group

JULY 19, 2010

However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

AUGUST 12, 2010

Give them leads they can close and then we can all share in the success of hitting the numbers. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. kenny madden Aug 13 2010 Michael, Great post. So if you: a.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JUNE 3, 2010

This is a common practice by the top sales folks and is a tremendous service marketing can provide to sales. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Get creative.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

JULY 13, 2010

Many professionals use social media for these purposes but equally important are “staying current” and “sharing content with peers.” Trend #3: When looking to get ahead, business pros are turning to what Toolbox.com calls “Best Practice Communities.” You are most certainly not the only one.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

markempa

AUGUST 30, 2011

Tweet Longer selling cycles and stalled deals are impeding sales funnels everywhere. Use these three practices to convert more leads into revenue: Use Funnel-Specific Market Research. Integrate this research into your demand-generation and lead-nurturing framework by making such surveys or interviews automated trigger events.

Sales Management 120

Sales Management Top of Funnel Ideal Customer Profiles Lead Scoring 120

markempa

MAY 13, 2007

« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability? We all want our ROI, and we want it now!

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

OCTOBER 28, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B to B Leads 120

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

markempa

APRIL 5, 2007

I met Paul as a fellow presenter at MarketingSherpas Demand Generation Summit and I loved his presentation on podcasting. Paul uses podcasts to engage senior leaders and create demand and generate leads for his firm and he has a ton of real-world experience to share with us on podcasting.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

Marketing Insider Group

JUNE 7, 2010

To empower attendees to learn practical ways to get their organizations on board. How do you divide and conquer social media across sales, marketing, customer service? And yet it remains “forbidden&# at many places because of cultural, regulatory, organizational and operational barriers.

Social Media 100

Social Media Media B2B Budget Programs 100

markempa

APRIL 19, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

SEPTEMBER 12, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

AUGUST 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

APRIL 6, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A new article in BtoB Magazine by Karen J.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JANUARY 24, 2007

from Modern B2B Marketing Countless companies end up with poor sales-marketing alignment because they suffer from Bad Lead-itis. This crippling disease can destroy marketings credibility, waste demand generation dollars, and damage your companys brand reputation. It is import.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

APRIL 3, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

MAY 17, 2010

What is the Service Profit Chain? Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Heskett and Leonard Schlesinger).

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

What is the Service Profit Chain? Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Heskett and Leonard Schlesinger).

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. The New Demand Center.

Marketo 48

Marketo Class CMO Enterprise Management 48

Adobe Experience Cloud Blog

AUGUST 24, 2015

But for the many B2B marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with B2B customers, especially with products and services with long sales cycles. According to Forbes: 71% of B2B marketers use content marketing to generate leads.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Tactics 48

markempa

APRIL 24, 2007

I wrote about this in my post, Why Most B2B Sites Fail to Convert Sales Leads. Youll do better by thinking of lead nurturing as a process of micro-conversions based on the multiple conversations you’re having. I wrote about this in my post, Why Most B2B Sites Fail to Convert Sales Leads. Think about your web forms.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

markempa

APRIL 12, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Again, thanks for the dialogue.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Marketing Insider Group

SEPTEMBER 30, 2010

Quantity Confessions Of A B2B Marketer Lead Generation Programs That Work How To Focus On Your Marketing Plan About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Just oen day is enough to help gain the perspective needed to better align efforts.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.

Social Media 100

Social Media Demand Generation Agencies Media PR 100