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Act-On
OCTOBER 11, 2023
We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy. So let’s break them down into key responsibilities, as well as the sub-teams and specialists who manage them.
Zoominfo
JULY 25, 2023
In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?
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Ledger Bennett
MAY 7, 2020
Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel?
Webbiquity
APRIL 18, 2024
Business process automation is, hands down, one of the best technological innovations to come along in decades. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? What is B2B Marketing Automation?
MKT1
AUGUST 7, 2023
The process of buying software is typically a complicated mess with roadblocks around every corner—and I think it might be getting worse. When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!”
MKT1
OCTOBER 27, 2022
Marketing gets a bad rap. Many founders, sales leaders, product leaders, and even marketers themselves think B2B marketing teams are just a service organization to sales—marketing only exists to generate leads this quarter. They also need to influence conversion throughout the funnel.
Top Rank Marketing
AUGUST 30, 2023
B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Never stop learning.
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