Should Cleaning Up Database Duplicates Really Be Your Focus?
LeanData
APRIL 17, 2017
Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data. De-dupe is not the solution. Should they care?
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