Data Hygiene De-duping De-duplication 
Heinz Marketing
AUGUST 5, 2021
Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Cons: I wish there was a way to change engagement minute configurations for different parts of the organization.
SalesIntel
FEBRUARY 8, 2023
Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success. Typically, data is manually inputted at some point during the trip.
Leadspace
JULY 2, 2024
Seeing discrepancies between 2 or more of your data sources and instances of duplicate records indicate that your data hygiene is not optimal. You need a way to effectively de-dupe your buyer data and resolve your buyer data inconsistencies.
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