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Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here.

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Achieving a low Gmail spam rate: 3 essential steps

Martech

Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP. This article will lay out: Common mistakes we still see in email campaigns. Advanced techniques to reduce spam.

CAN-SPAM 101
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How to Avoid the Spam Trap

Zoominfo

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. Sending unsolicited emails isn’t the same as sending spam – but if you do send cold emails, you’ll want to take precautions to avoid spam traps. Key Takeaways on Email Spam Traps. What is a spam trap?

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Ways to Unlock HubSpot’s AI Tools for Marketing Excellence

SmartBug Media

Prioritizing clean data ensures that your decisions are grounded in accuracy and insight, fostering a foundation of success for your company's endeavors. Fortunately, HubSpot makes it easy to keep your data hygiene sparkling clean in a multitude of ways: Predictive Analytics HubSpot's AI doesn't just analyze data—it uncovers insights.

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The Ultimate Spam Trap Survival Guide: How to Stay Out of Spam

Litmus

Yet your beautiful email campaign may never actually reach the inbox. In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. Email deliverability is a complicated, technical beast. It’s a lot of work. What is a spam trap?

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How to Avoid the Spam Trap

DiscoverOrg

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email.

CAN-SPAM 217
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Why Data Quality Is Key In Email List Segmentation

SalesIntel

This relevancy increases the chances that your recipients will engage with your emails, as they are more likely to find the content valuable and exciting. Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns.