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Contify Deploys News Feed APIs to help Payments and Forex App Drive User Engagement; Delivers Contextual News on Niche and Unique Topics at Scale

Contify

By configuring Contify’s News Feed APIs to deliver targeted and contextual news updates on unique and niche topics such as regulatory technology (RegTech), P2P and co-lending, blockchain, cryptocurrency and more, to each of the app’s thousands of users, the firm saw a dramatic spike in user engagement metrics.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

The price of the popular cryptocurrency has been up and down, shedding about 50% of its value in the first three months of 2018 before a slight recovery in the last two months. You’d also need to customize your user experience on the specific things your audience is looking for (though the best marketers are already doing this).

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” And the nature of editorial outlets is that most published pieces will be out of date after a year.

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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

Michael Brenner: It really comes down to any company that’s trying to reach new customers. love talking to them about how content marketing, as opposed to advertising, is a way to gain more customers as opposed to spending your way to get there. Every other business, any other business no matter how big or small.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person).

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Social Media’s Common Denominator

Wondering Out Loud

It’s not like we’re talking about a pack of gum. Talking about it, writing about it, selling it, all are very different. But if we strip away obvious differences, I believe the case can be made that talking about gum and ERP software are more similar than you might think. Tags: Social Media B2B C2C P2P.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

Below, you’ll read about the legalities of nonprofit fundraising, the different ways to raise money, and how to build a simple fundraising strategy. We talk more about these below. Individuals account for about two-thirds of all donations made to nonprofits. That’s why we built this guide. Individual Fundraising.