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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” ” The second question should be, “How can I use this information in my own marketing efforts?” Write a rebuttal.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

The price of the popular cryptocurrency has been up and down, shedding about 50% of its value in the first three months of 2018 before a slight recovery in the last two months. How could blockchain influence digital marketing? While marketers are getting results from them, there are some serious flaws in online display ads.

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Contify Deploys News Feed APIs to help Payments and Forex App Drive User Engagement; Delivers Contextual News on Niche and Unique Topics at Scale

Contify

Contify, the AI-enabled market and competitive intelligence platform, has announced today that it has successfully deployed its News Feed APIs solution to help a global fintech major drive user engagement for its payments and forex solutions app. Contify has published a case study that illustrates this solution.

API 52
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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

In this episode we discuss the goal of content marketing, content platforms, and the most important analytics. Below are a few highlights from our conversation: TechnologyAdvice: When should a company start to look at content marketing? Michael Brenner: It really comes down to any company that’s trying to reach new customers.

P2P 100
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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. How do you make better marketing decisions? Great news, right!? Think Beyond B2B.

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Social Media’s Common Denominator

Wondering Out Loud

I was part of a small group discussing the issue of social media in the B2B market a couple weeks back when another participant said something that sounded odd, if not wrong, yet very familiar. It’s not like we’re talking about a pack of gum. Talking about it, writing about it, selling it, all are very different.

P2P 40
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The Ultimate Guide to Nonprofit Fundraising

Hubspot

Below, you’ll read about the legalities of nonprofit fundraising, the different ways to raise money, and how to build a simple fundraising strategy. Cause-related marketing, also known as commercial co-ventures, are also regulated by law. We talk more about these below. That’s why we built this guide. Individual Fundraising.