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Goodbye Third-Party Cookies, Hello Content Marketing

Contently

This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers. In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy.

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EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

Zoominfo

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. Perfect example: I send an email message to the chief information officer at a Fortune 500 company. So, the information is specific and targeted. Curate your list to be specific.

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The Definitive Playbook for B2B Lead Generation Outsourcing

Inbox Insight

The professionals in outsourcing companies capitalize on their expertise and in-depth knowledge of lead generation strategies to attract individuals who align with the company’s target audience and collect their contact information for further communication. FAQs What are the types of leads in B2B marketing?

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Top seven chatbot platforms and tools available

ClickZ

We’ve analyzed and curated a list of the top seven chatbot platforms to help you make an informed business investment: 1. It also provides one-click integration with FAQ pages and customer service software. Suggests actionables for assisted navigation, carousels, faqs, images, videos, and more. Integrations. Ease of use.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Heidi’s writing is personal, relatable, and informative. Why should you follow her?

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. There is always a risk that sensitive personal information can be collected, making customers vulnerable to security breaches and unauthorized access.

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4 hybrid event best practices to increase audience engagement

SpotMe Blog

Enterprise-grade privacy and security that follow GDPR and other regulations. A content management system to host all the information related to the event, including the agenda, speakers, and participants. #2: Closed captioning and live translation in different languages to reach more people.