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Sales Enablement Best Practices: 4 Keys to Enabling Sales Success

Vidyard

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Video Benchmarks for Creation and Publishing 1.1 Curating Resources 1.2 Get it Free Contents 1.

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ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. It’s the Year of Customer Centricity (again). For me that is ITSMA , a confluence of all three.

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

Keynote speakers will focus on customer experience, innovative technologies, and critical strategies to help businesses conquer challenges due to COVID-19. The B2BMX digital experience will provide you with: Access to top-notch solutions providers. You’ll also learn new efficiency solutions and how to maximize ROI for your business.

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Healthcare Content Marketing: How to Do It Right (With Examples)

Marketing Insider Group

For this industry, emotional marketing, storytelling, and accuracy will help you connect with your audience. Image: True North Custom. Image: True North Custom. Image: True North Custom. Very few have a documented content strategy , at only 28 percent. What’s the State of Content Marketing in Healthcare?

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5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

“How Can I Make Sure I Appeal to Every Customer Demographic?”. A one-size-fits-all approach to your campaigns will never be as effective as one that’s both specific and highly relevant to your prospective customers and their needs. Conduct Customer Interviews/Surveys. You need to be talking to your customers all the time.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Marketo is particularly favored by businesses looking for a scalable, data-driven solution to enhance their lead generation efforts, improve lead quality, and drive sales growth.

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Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. And let’s not forget the customer — content has to meet the needs of the customer at each phase of the buyer’s journey. You know your target customers based on your gut or your everyday encounters with buyers, right?