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How advertisers can best capitalize on the Super Bowl with email newsletters

Liveintent

Super Bowl is just around the corner, and if you’re an avid football fan you may be one of many currently obsessed with team rankings, stats and predictions, and maybe some innocent sports gambling. Say you have a list of customers who purchased your products during last year’s football season. Here’s what we mean.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

Although there are many new options for marketers to integrate their marketing strategy, you can’t always apply the same techniques you’d use for Facebook to Instagram and vice versa. As you can see, Facebook might have larger vanity numbers but Instagram’s stats are very impressive—particularly in terms of engagement. Curated Content.

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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

We've seen the stats that back up using social media as a legitimate business practice. These choices have expansive features and tools, offer a trial period, and in some cases, are even able to integrate with your HubSpot account. Additionally, the software offers tools to look into smart targeting and mobile integrations.

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Are Your Influencers Buying Their Followers?

Onalytica B2B

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. These fake followers are also bringing fake engagement, so shifting focus from reach to broad engagement stats won’t quite cut it.

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An Introduction to Social Media for Business

Sprout Social

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. Get to Know Your Customers With Social Media.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. A good B2B SEO strategy can help you build trust in your market, put your product or service in front of potential customers, and successfully convert them. Difference Between B2B SEO and B2C SEO.

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How to put together a top-tier SaaS marketing strategy

Sprout Social

Customers are cycling through SaaS products like crazy. SaaS marketing is all about long-term customers. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. The SaaS customer journey is complex. Email marketing might seem old-school but it’s integral to SaaS.