Martech Advisor

OCTOBER 31, 2019

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. In this article, we share five easy-to-implement email marketing best practices for your B2B brand. Keep Your Email List Clean.

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Email Marketing Practices B2B Marketing CTR 65

Webbiquity

OCTOBER 29, 2019

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Why should you use email marketing software? Better metrics.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Atomic Reach

OCTOBER 29, 2018

As you may know, other marketing channels can be rather expensive, and when done right, email marketing can be a fruitful channel for any business. As Emailmonday states, 51% of companies are currently using marketing automation. Now, you are probably wondering about the effectiveness of this form of marketing.

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Email Marketing Planning CTR Open Rate 81

Sharpspring

SEPTEMBER 26, 2019

Thus, choosing a quality and reputed email marketing automation platform should be your priority when thinking about email marketing. Take care of these four factors, and you are mostly covered to have a good Email Delivery Rate. Practically, 25%-30% is a fantastic open rate, so aim for that.

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Sharpspring

APRIL 23, 2020

Now that you understand the benefits of email automation, let’s look at five ways they can maximize your campaign results. #1 The first and most crucial step to email marketing automation is segmentation. The Direct Marketing Association says marketers who use segmentation see a 760% increase in revenue. #2

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Automation Top of Funnel Click Rate Open Rate 96

Vidyard

MARCH 15, 2021

PortoBay Hotels Increases Average Viewer Attention Rate 70% 7.2 Amnesty International Earns an 83% Click-Through Rate 7.4 Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Personalized Video Examples 7.1 DoubleDutch Supercharges Event Invites 7.3 Norton Makes Explanations Personal 7.5

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Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Optinmonster

SEPTEMBER 8, 2022

In other words, how much did you make for every dollar you spent on email marketing? Email marketing generally has the most measurable ROI of all digital marketing strategies. That’s because you can precisely track open rates, engagement, and number of conversions from each email.

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ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

The Point

JANUARY 13, 2015

A campaign can generate a phenomenal open rate, an astonishing click rate, and even hundreds of leads, and yet contribute virtually nothing to the business. That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce.

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Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Meerkat Marketing

FEBRUARY 6, 2023

One important aspect of data-driven marketing is having the right tools to track and analyze the right data. These tools can be used to track website traffic, social media engagement, email open rates, and conversion rates. How Can Marketing Automation Software Help With Your Data-Driven Marketing Efforts?

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Martech Advisor

APRIL 6, 2020

The marketer should also know how to use personalization and drip marketing to retain customers and promote upselling and cross-selling offers. Prioritizing key metrics such as the deliverability rate, open rate, click-through rate (CTR), etc. is a prerequisite when focusing on email marketing.

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Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Hubspot

APRIL 14, 2015

And at the same time, more and more marketers are looking to purchase software to automate their marketing. If marketers want to buy and successfully use marketing automation software, they''re going to need to embrace permission marketing. What Is Permission Marketing? Here''s why. Guess what?

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Marketing Automation Services Marketing Automation Automation Work Management 28

Vision6

JUNE 4, 2023

How to track the success of your email marketing strategy: Engagement Tracking user engagement levels of your email marketing campaigns can help your business understand how well your content aligns with the needs and preferences of your audience. Key engagement metrics include email opens, click-through, bounce, and unsubscribe rates.

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Email Marketing Marketing Strategy Marketing & Strategy Planning 52

The Lead Agency

APRIL 14, 2024

Customer behaviour data: Website visit duration, pages viewed, click-through rates (CTR), and interaction with online content. Demographic and psychographic data: Age, gender, interests, and lifestyle data that helps you to segment your audience, allowing for more targeted and relevant marketing campaigns.

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Work Management Paid Content B2B Marketing Trends 62

Content Standard

APRIL 4, 2016

Which brings me to my next point… Never stop testing to see what gives you the best open and click-through rates (CTR). In terms of CTR, three or fewer images and about twenty lines of text perform best. This is a huge increase from the average open rate of 22 percent. – 10:00 a.m.

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ROI Email Marketing Tips CTR 50

Content Standard

APRIL 4, 2016

Which brings me to my next point… Never stop testing to see what gives you the best open and click-through rates (CTR). In terms of CTR, three or fewer images and about twenty lines of text perform best. This is a huge increase from the average open rate of 22 percent. – 10:00 a.m.

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ROI Email Marketing Tips CTR 40

Marketing Insider Group

FEBRUARY 5, 2024

AWeber) Including the word “video” in email subject lines increases open rates by 19% and click-through rates by 65%. AWeber) Including videos in emails can increase click rates by up to 300%. MarTech) The average open rate for email newsletters across all industries is 21.33%. characters. billion by 2027.

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Paid Content Stats Marketing Budget Webinar Metrics 221

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. Organizes and segments your audience.

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Automation Marketing Automation Services Work Management Budget Programs 85

SendX

JUNE 24, 2020

At 82%, email marketing has the highest adoption amongst users of marketing automation suites. [25]. 59% of respondents say marketing emails influence their purchase decisions. [26]. 55% of eCommerce marketers use email marketing software for marketing automation. [27].

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Statistics Email Marketing Open Rate Marketing Automation Services 253

Hubspot

MAY 16, 2017

At Socedo , our nurture emails get a 1% CTR on average. A 2% CTR is now considered "good". As marketers, we need make sure that our engagement is more targeted and valuable. It includes internal data (collected from engagement with your owned digital properties, such as website clicks, email opens, downloaded offers, etc.)

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Intent Data Intent Lead Ranking Campaigns 71

LeadSquared

NOVEMBER 8, 2016

LeadSquared is another great marketing automation tool that helps you track the effectiveness of your marketing campaigns and measure key marketing metrics. Plug: It has now been ranked among the top 10 Marketing Automation solutions by GetApp , G2 Crowd , and TrustRadius.). How can I get good open rates?

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Webinar Metrics Planning Marketing Budget Work Management 52

Adobe Experience Cloud Blog

JANUARY 28, 2016

So what should you do to improve your soft bounce and hard bounce rates? Here’s how: Managing soft bounces: Whether you use an email service provider (ESP) or a marketing automation solution, you should be able to set a soft bounce threshold. Employ a bounce management strategy! Metrics that could definitely be better.

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Deliverability Webinar Metrics Marketing & Strategy CAN-SPAM 48

ClearVoice

JANUARY 11, 2021

According to the Blueshift 2020 Benchmark Report , targeted and triggered email sends generally yield higher open rates, click-through rates (CTR), and conversions. In fact, largely known for their highly robust sales and marketing platforms, HubSpot was actually the first to offer a plugin for Gmail.

Marketing Automation Services 59

Marketing Automation Services Email Marketing Paid Search Agency Tools 59

SendX

JUNE 24, 2020

At 82%, email marketing has the highest adoption amongst users of marketing automation suites. [25]. 59% of respondents say marketing emails influence their purchase decisions. [26]. 55% of eCommerce marketers use email marketing software for marketing automation. [27].

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Statistics Email Marketing Open Rate Marketing Automation Services 195

Hinge Marketing

AUGUST 15, 2014

Email open rates. You can break this number down to look at the total number of opens for an email, the rate at which recipients are opening, the total number of unique opens, and the unique open rate. Click through rates (or CTR). Marketing automation. Infusionsoft.

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Work Management Email Marketing Marketing Management Campaigns 48

Brandpoint

APRIL 8, 2019

Here are some examples of trends you might notice: Some industries might have a lower CTR on emails that are over 500 words, while others might go through and click links that appear in all sections of a long-form message.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Martech Advisor

DECEMBER 3, 2019

Email reports and analytics dashboards help marketers make data-oriented decisions to improve email campaign performance based on factors such as open rate,click-through rate (CTR), device used to read email etc. Advanced features include intuitive UI, website builder, and marketing automation.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Martech Advisor

MARCH 5, 2020

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” What Is Marketing Automation? What Is Marketing Automation?

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

LeadSquared

OCTOBER 22, 2021

As a vital email KPI, you should simultaneously track the Inbox Placement Rate. Email Open Rates. Once upon a time, this was an important email marketing KPI to understand how well your campaign worked. But there have been ongoing debates about the relevance of email-open rates in recent times.

Email Marketing 52

Email Marketing CTR Deliverability CAN-SPAM 52

accelerate agency

NOVEMBER 8, 2021

Book a Consultation To make things easier, this index lets you jump to specific sections: What is SaaS marketing automation? What are the benefits of marketing automation for SaaS? Marketing is a complicated process that takes a lot of time and effort. What are the benefits of marketing automation for SaaS?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

Book a Consultation To make things easier, this index lets you jump to specific sections: What is SaaS marketing automation? What are the benefits of marketing automation for SaaS? Marketing is a complicated process that takes a lot of time and effort. What are the benefits of marketing automation for SaaS?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

To make things easier, this index lets you jump to specific sections: What is SaaS marketing automation? What are the benefits of marketing automation for SaaS? Key features of marketing automation software. Email marketing. What is the best software for marketing automation? Saved time.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Litmus

JULY 20, 2021

Knowing these insights is powerful—they fuel future growth for your email marketing program. What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? We asked thousands of marketers what metrics they currently track. Click-through rate (CTR).

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Webinar Metrics Click Rate Deliverability Open Rate 135

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. Automated #emails drive 60% higher open rates and 200% higher CTR via @emfluence #research.

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Marketing Automation Services Marketing Automation Email Marketing Automation 95

Sharpspring

SEPTEMBER 30, 2020

If you’re using a good marketing automation platform, you should be able to map user journeys that take different paths based on actions. There are a few core metrics you should be considering when looking at the performance of your sales funnel automation: 1. Click-Through Rate (CTR).

Top of Funnel 52

Top of Funnel Automation Marketing Automation Services Marketing Funnels 52

Webbiquity

MAY 23, 2019

AI has made email marketing more efficient in several different ways: Automated workflow : Many marketing automation platforms have used or are already using AI to optimize and execute processes. By 2020, it is believed that more companies will be using AI for at least one of their sales processes.

Marketing AI 275

Marketing AI Email Marketing CTR Marketing Automation Services 275

Hubspot

MAY 23, 2017

Marketing results are more predictable today than they've ever been. Just a few years ago, it was possible only to measure CTR of paid ads and not ultimate conversion rates. As technology continues to advance, marketing and sales activities will become even more measurable and improvable based on data. Now that's easy.

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Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 71

Single Grain

FEBRUARY 1, 2023

99 Firms ) Companies leveraging marketing automation techniques are able to increase their qualified leads by 451%. Wpbegginer ) Next time you invest in an SEO campaign, remember that having a dedicated conversion rate optimization budget can increase ROI by 30%. Outgrow ) Most marketers are unaware of how to do effective A/B.

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Statistics Paid Content Top of Funnel Marketing Automation Services 59