Martech
MARCH 6, 2023
Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? We initially came out as an ad network selling data and audiences. Have DMPs been around so long we just take them for granted (like “big data”)?
Ontraport
DECEMBER 9, 2019
These are time-sensitive and sell out quickly. While a steady influx of new customers is important for every membership site, the key to a truly enduring membership site is retention. . As with any new purchase, it’s common for members to be excited to join your site and then lose interest or get busy with other things. Offer discounts.
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Unbounce
APRIL 23, 2019
Look for Unique Cross-Promotion Opportunities. Rather than lock up their content entirely behind a lead gen form, they actually embedded forms into each video so they showed up as you watch. Jump to a Creative Lead Gen Example. Create an Interactive Tool. Embed Your Lead Gen Forms in Videos. Interview a Third-Party Expert.
Unbounce
MARCH 8, 2023
Rather than lock everything behind a form, they embedded forms into each video—and it’s a great example of creative lead generation. Marketers could use it to research and prioritize new keywords in just a few minutes. Here’s how the tool works. You start out by entering a keyword or website URL that you’re interested in analyzing.
Martech
NOVEMBER 15, 2021
Note that sometimes the same vendor will try to sell alternative products for multiple tiers. Many of these are regional players, who also take advantage of localized compliance with increasingly disparate data privacy requirements. The market will consolidate, so you need to pick winners.” Customer needs run the gamut.
Martech
AUGUST 15, 2022
It has never been a reliable success metric, but it has become even less so since 2021, thanks to Apple’s Mail Privacy Protection feature. Back in January 2018, I wrote a MarTech column with advice I give clients when the fiscal year is young. . I suggested you take some time off to plan your marketing strategy for the coming year.
Martech
DECEMBER 15, 2022
By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. We used forward-positioning copy to encourage positive action about the browsed products, mentioned the browsed product in the copy and also cross-suggested similar products. But now it’s time to get serious. What works.
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