Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

APRIL 10, 2013

Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Just try it”.

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Despite years of front-line, real-world experience to the contrary, more and more online marketing budgets are disproportionately aimed at driving traffic, rather than conversions.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. It’s a given that ecommerce sites will need to be further tested and tweaked after replatforming. Posted in Business Intelligence Testing. Stay focused.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Outbrain

NOVEMBER 9, 2020

Over the last two decades, there has been a shift towards online shopping. billion shopped online in 2019. Moreover, there was a massive uptick in online sales resulting from COVID-19. COVID-19 has made online shopping the new norm. Source: The Future of Ecommerce. Source: eCommerce CEO. Let’s dive in.

Paid Content 48

Paid Content Marketing AI Multivariate analysis Mobile Advertising 48

Buzz Marketing for Technology

OCTOBER 10, 2013

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

accelerate agency

NOVEMBER 8, 2021

By implementing A/B testing and multivariate testing, you can ensure you find the right combinations quicker. Integrations If the automation tool you are considering does not offer seamless integrations, then cross it off your list. Automation can help reduce the time taken to find out what works and what doesn’t.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52