Why CMO’s Need To Be More Involved in Ecommerce
Buzz Marketing for Technology
MAY 15, 2013
Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. It also needs to be a reliable gateway to actions that grow sales beyond the initial purchase, such as cross-selling and upselling. If the $42.3 But online is a big place. One word: data.
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