Remove cross-sell multivariate
article thumbnail

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. It also needs to be a reliable gateway to actions that grow sales beyond the initial purchase, such as cross-selling and upselling. If the $42.3 But online is a big place. One word: data.

eCommerce 100
article thumbnail

Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Add up the losses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. There’s the notion that things like SEO, PPC, affiliate marketing and the like are far more important than increasing shopping cart sizes, decreasing abandonment, upselling and cross selling.

Traffic 100
article thumbnail

6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. It’s a given that ecommerce sites will need to be further tested and tweaked after replatforming. Posted in Business Intelligence Testing. Stay focused.

article thumbnail

E-commerce Strategies to Grow Your Sales in 2021 and Beyond

Outbrain

Source: The Future of Ecommerce. Source: eCommerce CEO. You can increase the average order value by upselling and cross-selling to your customers. You can run A/B or multivariate tests to see what version of a page performs the best. The long-term impacts of this will be impossible to judge.

article thumbnail

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Don’t Upsell or Cross-Sell Too Soon . With recommendations, upselling and cross-selling, timing is everything. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real.

eCommerce 100
article thumbnail

11 A/B Testing Platforms That Integrate Well With Shopify (+ 8 Key Things That Make a Tool Perfect for Shopify A/B Testing)

Convert

Are you looking to grow your ecommerce business? Shopify is an ecommerce platform that’s swelled in popularity due to its plug-and-play simplicity. If you have a product to sell and an audience to share it with, you can set up a store in minutes and start making your first sales. A multivariate test or an A/B test?