9 Data-Driven Ways to Use Generative AI for Marketing
Zoominfo
NOVEMBER 20, 2023
The results, however, are irrelevant if AI systems are fueled by low-quality data. I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. The data underlying customer outreach needs to be incredibly accurate, enriched, and deep.
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