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How to Leverage Intent Data to Drive More Business

NetLine

Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

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Lisa’s App of the Week: 6sense

Heinz Marketing

If you’re running an account-based marketing initiative in your organization but not using an account engagement tool, you’re missing out. 6sense is able to pull historical sales cycle activity for SFDC to see what has worked for the client before in order to predict what will happen in the future.

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7 Tips for Effective Industrial Email Marketing

Tiecas

In this post, I’ll talk about how manufacturers, distributors, and engineering companies can use industrial email marketing to engage with their target audience, maintain top-of-mind awareness through long sales cycles, and build stronger relationships with their customers. There are exceptions, of course.

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Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company

Golden Spiral

There’s more than one decision-maker: for B2B organizations, purchases are made by committee of as many as a dozen people. According to research by Merit , 73% of millennials are involved in a B2B purchase decision at their company. The sales cycle has gotten longer. The sales cycle has gotten longer.

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Why should you opt-in for B2B Contextual Marketing?

Valasys

Such a situation can prove to be detrimental both to the customers & the B2B organization at large. Targeting the audiences based on their demographic & firmographic data: The organizations that operate within the B2B dominion understand that targeting the right set of buyer persona that have the actual buying intent is important.

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Navigating the Maze of B2B Marketing Challenges with Corrective Actions

Binary Demand

Adapting to new buying pattern Adapting to new buying behavior poses a formidable challenge to the future of B2B marketing as it requires navigating complex purchasing processes and the involvement of multiple stakeholders. For instance, integrating CRM or CDP can prove to be quite arduous.

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7 Common Types of Dirty Data and How to Clean Them

Zoominfo

For that reason, non-compliance with privacy regulations like GDPR or CCPA end up costing organizations more in the long run if ignored. WhatsApp, an application owned by Meta, also received a $271 million fine for alleged GDPR infringements. They can show up in your prospect lists, contact data, and sales accounts.