DealSignal

MAY 15, 2022

How Does Intent Data Differ from Web Tracking Data? Although similar, web tracking data should not be confused with intent data – intent data is aggregated across tens of thousands of websites. With intent data, you can. What Is Intent Data?

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. So it can expand the target market.

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Intent Data Top of Funnel Intent Lead Ranking 78

Martech

MAY 2, 2024

The tool then automatically recommends likely buying group members based on existing contacts from your CRM and net new contacts from Demandbase’s 150 million active contact profiles. Anteriad Another B2B data company active in the buyer group realm is Anteriad, with its Audience Identification and Activation solution. “We Remarkable.

Ideal Customer Profiles 117

Ideal Customer Profiles Buy Marketing Automation Services Work Management 117

Madison Logic

OCTOBER 11, 2022

You can when you use buyer intent data. . Intent Data Explained . Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution. First party vs. Third-party Intent Data . Why Not Both?

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Intent Data Intent Marketing Budget Buyer Intent 52

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer.

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Zoominfo Intent Signal Work Management Intent Data 246

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? A Nascent and Confusing Market. How do I use intent data in practice?

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Intent Data Lead Ranking Intent Relevance 134

Heinz Marketing

MARCH 31, 2024

By leveraging advanced analytics and machine learning algorithms, Koala identifies critical signals that indicate an account’s intent to purchase a product or service. Benefits Galore Precision Targeting: Koala enables marketers and sales teams to target accounts accurately.

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Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 64

Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.

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Intent Data Intent Lead Ranking Marketing Automation Services 120

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time.

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Adobe Experience Cloud Blog

JULY 7, 2017

Social media intent data can help fill this blind spot. How is Social Intent Data Used? Using behavioral data to improve lead scoring has been around for years, but until recently, marketers have not had the technology necessary to score social activities. They also closed at a 23% higher ASP.

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Lead Ranking Lead Scoring Intent Data Intent 134

Heinz Marketing

JULY 24, 2019

This is intent data. You may have heard about intent data, but maybe you’re not quite sure what that is or why its beneficial. So, what are intent data providers? These are all terrific and relevant questions to be asking in the ever-changing landscape of sales and marketing.

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Intent Data Intent Intent Signal Lead Ranking 73

SalesIntel

MARCH 14, 2024

This data includes industry, company size, location, revenue, and organizational structure. What is Buyer Intent Data? Buyer intent indicates the likelihood or readiness of a prospect to make a purchase. Monitor changes in technographics, firmographics, and buyer intent signals to adapt sales approaches accordingly.

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Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

DealSignal

MAY 3, 2021

What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers?

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

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Purchase Intent Intent Data Purchase Intent 40

Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. Act quickly on news and trends that affect the opportunity.

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Intent Data Account Based Marketing Intent ABM 85

Zoominfo

MAY 16, 2022

And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. ZoomInfo MarketingOS Finally, ABM with data you can trust. This means that the more nuanced marketers can get with their targeting, the more successful their marketing automation will be.

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Marketing Automation Services Budget Programs Zoominfo Work Management 130

SalesIntel

MAY 13, 2024

Publicly Available Data: Extracting data from public sources like government websites, regulatory filings, or industry reports. Technographic Data Technographic data includes information about the technologies and software your target audience uses, such as CRM systems, marketing automation platforms, and communication tools.

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Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Albacross

JULY 23, 2019

This is where intent data comes into play. Its claim to fame is the fact that it can help B2B marketers gain a deeper insight into the needs and wants of potential clients, thus helping them craft more effective marketing campaigns. Read on, and find out how to leverage intent data to its full extent.

Intent Data 45

Intent Data Intent Lead Ranking Marketing Automation Services 45

Zoominfo

FEBRUARY 8, 2022

With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.

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Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Madison Logic

MAY 15, 2024

Accounts continuing to interact with ABM content and messaging after the sale may be ripe for cross-sell or upsell activities, while those with a drop in engagement behavior might signal that they require more nurturing. Third-party intent data is useful to identify any active competitor research that might indicate a flight risk.

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Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Case study: Imagine a B2B marketing automation platform enhancing business strategies.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

6sense

DECEMBER 1, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. But this invisible data isn’t just useful for prospecting. Reading Signals Near and Far. Customer intent signals live there, too. Your Customer Relationship Management (CRM) system. Influencers.

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Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

6sense

NOVEMBER 22, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. But this invisible data isn’t just useful for prospecting. Reading Signals Near and Far. Customer intent signals live there, too. Your Customer Relationship Management (CRM) system. Influencers.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

SalesIntel

APRIL 19, 2024

These tools help address lead quality challenges by providing accurate and up-to-date information, enabling you to make more informed decisions and optimize your sales and marketing strategies. Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

These tools help address lead quality challenges by providing accurate and up-to-date information, enabling you to make more informed decisions and optimize your sales and marketing strategies. Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

xiQ

SEPTEMBER 25, 2019

Multichannel Marketing. xiQ provides complete campaign execution and email marketing capabilities including list management. Integrate with your existing marketing automation and CRM toolset. Generate RSS and PDFs to push through your own marketing channels. Measure Intent. Learn More. Learn More.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

6sense

DECEMBER 9, 2021

What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. They see early intent signals, and then they combine those signals and make them usable to the entire revenue team. Reps are no longer spinning their wheels trying to figure out whom to target.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Case study: Imagine a B2B marketing automation platform enhancing business strategies.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

DealSignal

DECEMBER 28, 2021

Use intent data to find in-market buyers. Using intent data is one of the best ways to discover people who are currently in the market for a solution like yours. These intent signals can be actions like number of page clicks, the time spent on a given web page, and more. Demand gen tactics.

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Demand Generation Sales Management Lead Generation Lead Ranking 52

Heinz Marketing

OCTOBER 24, 2022

You could do things like… So, I think of 6sense as an example and how you can pull in intent data. I need something with intent signals to help me understand who to sell to. I need an implementation tool to help my sellers go to market, and I need a CRM to organize all that together.”

Marketing Automation Services 43

Marketing Automation Services Intent Signal Paid Search Agency Newsletter 43

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. Intent and technographic information give more insight into need, buying interest, and integrations. .

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. Intent and technographic information give more insight into need, buying interest, and integrations. .

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Engagio

JANUARY 7, 2019

Leverage intent signals to drive segmentation for your marketing programs. Get the intent data into the hands of your Sales team to inform their strategy, outreach and interactions. The Challenges with Intent – There is a steady stream of intent signals. Peter Isaacson , CMO, Demandbase.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

SalesIntel

JULY 12, 2021

You can step up your direct mail marketing game by using tools like a sending platform to improve your sends and response time, automate certain tasks, send or receive instant notifications, and measure performance. By integrating with the CRM and MAP you already use, sending platforms automate your fulfillment and logistics processes.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Heinz Marketing

NOVEMBER 22, 2020

They are able to pull data from a variety of sources in order to show a holistic view of intent and where a company is in their buying journey. It’s able to collect first-party data, including: . Known visitors to your website, Campaign activity from your marketing automation platform, and.

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Marketing Automation Services Work Management Marketing Management Buying Cycle 137

NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

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Intent Data Top of Funnel Intent Ideal Customer Profiles 75

PureB2B

APRIL 19, 2022

B2B intent data aims to help businesses provide such experiences by aligning their marketing efforts with the prospect’s current objectives. However, intent marketing isn’t without its challenges. In this post, we’ll explore the challenges B2B companies face when optimizing intent data and how to overcome them.

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Intent Data Intent Work Management Optimization 62