Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. MarketingPilot is best described as integrated marketing management for mid-tier companies. I’m not saying that a B2C platform could extend all the way to running CRM.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

ViewPoint

MAY 10, 2012

” Convergence: Technology, CRM & Social Media. Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Christopher notes what has been a mantra for years now appears to be reaching a critical mass.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

” Convergence: Technology, CRM & Social Media. Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. I''d guess this is because they are answering specifically about marketing management. million for HubSpot and $85.1

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

AUGUST 20, 2013

Today’s question of the day: What is CRM? Everyone in marketing tosses this acronym around. If you run a small business or work in sales, you''ve probably heard of CRM. The annoying thing about CRM is that even when you find out what the letters stand for, you might still have no idea what this stuff is. What Is CRM?

Work Management 28

Work Management CRM FAQ Marketing Management 28

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

APRIL 24, 2012

As a marketer, you're likely familiar with a CRM system; if not, no worries, you're about to learn all about it! The frustrating thing about many CRMs is that they come with a range of functionality -- from basic to robust -- and all too often, businesses find themselves equipped with more than they need (or frankly, can handle).

Work Management 28

Work Management CRM Marketing Management Lead Scoring 28

Hubspot

OCTOBER 13, 2014

This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. of assets to build out its Marketing Cloud. Marketing Agency Community. Macro Shift.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Hubspot

MARCH 8, 2011

Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release. Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. Three Reasons HubSpot Raised Another Funding Round. Why Raise More Money?

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Customer Experience Matrix

MAY 8, 2013

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

Hubspot 120

Hubspot Salesforce.com Marketing Automation Services Ideal Customer Profiles 120

Hubspot

JANUARY 27, 2012

At HubSpot, our marketing team creates a deck of over 200 slides each month to cover every last marketing detail. But what is important for all marketers is a core set of slides that reports on inbound marketing results. HubSpot customers can find this report in Sources.). Note the word "results."

Marketing Report 28

Marketing Report Top of Funnel Landing Pages Salesforce.com 28

Hubspot

JANUARY 13, 2011

Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. What is a CRM? CRM stands for Customer Relationship Management. Connect with HubSpot :

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

MARCH 9, 2011

As a follow up, I wanted to share eight lessons learned while building and funding HubSpot. 8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia. Inbound Marketing Works - We have a freemium version of our product, a free trial, a blog (that you are reading right now), free webinars, etc.

SMB 28

SMB Google Marketing Automation Services Word of Mouth 28

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

APRIL 3, 2012

Technology adoption among consumers has picked up pace; marketers have changed their lead generation and engagement tactics to shift towards a less interruptive, more invitational focus; and sales professionals have had to adapt their sales methods to communicate with a consumer who has gotten better at dodging their calls.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

WebMarketCentral

DECEMBER 8, 2008

The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) It's also fully integrated with Salesforce.com. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

The Mx Group

AUGUST 1, 2018

HubSpot is a developer and marketer of software products for inbound marketing and sales. Today, over 30,000 global companies look to HubSpot’s CRM, sales enablement tools and marketing services to increase website traffic, convert website visitors into leads, and deliver a measurable ROI.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Nudge.ai

DECEMBER 8, 2017

Top 10 CRM Systems. Base: Next-generation CRM software for leading B2B sales teams. Close.io: The inside sales CRM of choice for B2B startups and SMBs. Hubspot CRM: Everything you need to organize, track, and nurture your B2B leads and customers. Monday: Simplified the complexity of a CRM into one visual tool.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Scoring Lead Ranking 51

Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. Examples: Salesforce.com, Google. B2B: Business-to-Business.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Published by Hubspot, May 2010. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40