Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. Hubspot has accepted this challenge.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

MLT Creative

OCTOBER 8, 2010

If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. Here’s some HUG highlights from the morning session: Keynote: Brian Halligan, HubSpot co-founder, author. Power Panel.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

MLT Creative

OCTOBER 8, 2010

If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. Here’s some HUG highlights from the morning session: Keynote: Brian Halligan, HubSpot co-founder, author. Power Panel.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Hubspot

JULY 20, 2011

Most companies spend way too much time trying to tell people what their product or service does and way too little time trying to attract more people using inbound marketing by creating content that their prospective customers care about. What is HubSpot? Before this video, did you know what HubSpot does? How did we do?

Hubspot 28

Hubspot Salesforce.com Cold Calling Inbound Marketing 28

Marketing Insider Group

JULY 28, 2015

He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing. John said that once they started Marketing Over Coffee, “I will consider this a success if I get to interview Seth Godin.”. His quest to understand why this happens created a framework that will change the way you communicate. Seth Godin.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Hubspot

AUGUST 18, 2011

Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing. oneforty created a directory of social media applications and the social media marketing tool SocialBase. ABOUT HUBSPOT.@HubSpot

Social Media 28

Social Media Hubspot Paid Search Agency Social Marketing 28

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. HubSpot Customer Achievements in 2011. HubSpot customers generated an average of 34,000 new leads per day in 2011. HubSpot in 2011: A Timeline.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. million for HubSpot and $85.1 Penetration reached eight percent among larger firms and varied substantially by industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ViewPoint

AUGUST 30, 2012

Click to start video at this point — Craig talks about how the outbound marketing vs. inbound marketing debate can be confusing and says the best companies have a mixture of both. Commenting on strengths and limitations of inbound, he says, “ HubSpot and a lot the inbound marketing—we can’t keep up with them.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Hubspot

AUGUST 31, 2011

He is an in-demand marketing speaker who is currently writing a book entitled “Go Mobile” with Jeanne Hopkins, director of marketing for HubSpot. Dreamforce is hosted by Salesforce.com, which is an unusually forward-thinking organization that was recently ranked by Forbes as the most innovative company on the planet.

Inbound Marketing 28

Inbound Marketing Salesforce.com Wikipedia Customer Satisfaction 28

Hubspot

FEBRUARY 9, 2014

Here''s a question: How do you become a better inbound marketer? But for those marketers who have a healthy obsession with self-improvement and want to become inbound marketing experts, there''s a lot you can do to fast-track your progress. What was the most interesting thing you learned this week on Inbound Hub ?

FAQ 28

FAQ Hubspot Salesforce.com Inbound Marketing 28

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. How Empathy Will Grow Your Sales and Marketing Pipeline. Read about Rapid Growth Marketing: From 0 to 500,000 Users.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

AUGUST 24, 2011

Earlier this year Salesforce.com invested in HubSpot. Five months later at Dreamforce , the biggest cloud computing event in the world, HubSpot will demonstrate why Salesforce.com made that investment. HubSpot CTO, Dharmesh Shah will speak on Thursday, September 1 from 1:15 - 2:15 PM on " The Science of Inbound Marketing."

Salesforce.com 28

Salesforce.com Hubspot Inbound Marketing Marketing Automation Services 28

ViewPoint

MAY 10, 2012

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Christopher notes what has been a mantra for years now appears to be reaching a critical mass. He comments, “Salesforce.com is a good example.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass. He comments, “Salesforce.com is a good example.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Hubspot

MARCH 8, 2011

Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release. Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. Three Reasons HubSpot Raised Another Funding Round. Why Raise More Money?

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Hubspot

JULY 21, 2011

Inbound marketing isn’t a straight line, in which point A symbolizes a visitor coming to your site and point B translates into a purchase. George Hu, Vice President of Marketing at Salesforce.com, will join Brian Halligan, HubSpot’s CEO and Co-Founder, to uncover sales and marketing secrets of the new social marketplace.

Salesforce.com 28

Salesforce.com Multi-Channel Hubspot Webinar Metrics 28

Hubspot

AUGUST 1, 2011

Today, marketers must learn how to transform and adapt their marketing to gain competitive advantage in their industry. Here five specific reasons why new social technologies have made it so imperative for businesses to take advantage of this shift toward inbound marketing. Connect with HubSpot :

Telemarketing 28

Telemarketing Salesforce.com Business Webinar Metrics 28

Hubspot

OCTOBER 13, 2014

This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. Marketing Agency Community. From outbound marketing to inbound marketing.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

SmartBug Media

APRIL 16, 2020

It’s one of the most important aspects of inbound marketing, especially when you’re creating top-of-the-funnel content. When you create your first e-book and turn on your first lead nurturing workflow in HubSpot, all's right with the world. We have devised a lead nurturing system so HubSpot can do the heavy lifting for you.

Hubspot 100

Hubspot Lead Nurturing Lead Scoring Lead Ranking 100

Hubspot

JANUARY 27, 2012

At HubSpot, our marketing team creates a deck of over 200 slides each month to cover every last marketing detail. But what is important for all marketers is a core set of slides that reports on inbound marketing results. HubSpot customers can find this report in Sources.). Note the word "results."

Marketing Report 28

Marketing Report Top of Funnel Landing Pages Salesforce.com 28

Customer Experience Matrix

MAY 8, 2013

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

Hubspot 120

Hubspot Salesforce.com Marketing Automation Services Ideal Customer Profiles 120

Hubspot

MARCH 9, 2011

As a follow up, I wanted to share eight lessons learned while building and funding HubSpot. 8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia. Inbound Marketing Works - We have a freemium version of our product, a free trial, a blog (that you are reading right now), free webinars, etc.

SMB 28

SMB Google Marketing Automation Services Word of Mouth 28

Hubspot

APRIL 30, 2010

For instance, you can follow HubSpot by going to our LinkedIn profile and click on the "Follow Company" link in the upper right-hand corner of the page. This beats out Salesforce.com with 86 followers and 4000+ employees. We sent an email to all of our employees asking them to follow HubSpot. Connect with HubSpot :

Linkedin 28

Linkedin Paid Search Agency Companies Salesforce.com 28

Hubspot

MAY 12, 2010

The brilliance of this seemingly unbelievable practice was revealed by Polly Sumner, Chief Adoption Officer at salesforce.com. Through using inbound marketing to build the SEO authority of your site and mentioning competitor keywords you can create the opportunity to funnel search engine traffic away from competitors.

Differentiation 28

Differentiation Lead Scoring Lead Ranking Salesforce.com 28

Hubspot

AUGUST 20, 2013

Salesforce.com was the first company to deliver CRM software using the cloud-based, AKA “software as a service” (SaaS), model. Connection to Marketing. It’s smart to use CRM software in conjunction with marketing software like HubSpot. That means you don’t actually buy the software and install it on your own servers.

Work Management 28

Work Management CRM FAQ Marketing Management 28

Hubspot

JANUARY 13, 2011

Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. SAP , Oracle and Salesforce.com are some the most commonly known CRM systems. Connect with HubSpot :

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

APRIL 29, 2010

A little while ago, I published a free worksheet which helps marketers devise an inbound marketing strategy to support their revenue generation goals. If your organization doesn't have a handle on it, I'd recommend starting a free trial of salesforce.com. Connect with HubSpot : Here's my simpler stab at it.

Traffic 28

Traffic Cold Calling Marketing Websites Trade Show 28

Hubspot

OCTOBER 20, 2011

Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Check out other episodes of Inbound Now. The planks that I have in my platform, for example, are different than the planks that HubSpot has in its platform.". Connect with HubSpot :

Tips 28

Tips Advertising Agencies Amazon Paid Search Agency 28

Hubspot

JULY 22, 2010

The popular cloud software company, Salesforce.com, did an excellent job creating separate looks for their home page , Cloud Blog , and interior content pages. Coren is a Project Manager at PullnotPush, a Boston inbound marketing agency. Connect with HubSpot : Identify elements that your target audience can quickly grasp.

Marketing Websites 28

Marketing Websites Salesforce.com Webinar Metrics Copywriting 28

Customer Experience Matrix

OCTOBER 2, 2011

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. It's about having the system perform tasks without any user effort.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Hubspot

APRIL 3, 2012

Technology adoption among consumers has picked up pace; marketers have changed their lead generation and engagement tactics to shift towards a less interruptive, more invitational focus; and sales professionals have had to adapt their sales methods to communicate with a consumer who has gotten better at dodging their calls.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40