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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. You can automate the referral program using a tool like Xoxoday Plum , right from your CRM. This is particularly suitable for eCommerce businesses with an active social media following.

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

Here are a few of the best lead generation processes and tools to help quickly grow your lead volume: CRM: Customer relationship management (CRM) software is at the core of B2B lead generation. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide.

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Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. A new business model could awaken the neurotics, skeptics and cynics in every company—the folks who are 100% sure that the new model is flawed and will fail (“CRM in the Cloud? Do webinars. Yeah right.

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10 Ways to Optimize Your Lead Conversion Rate

markempa

It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Ecommerce Research Chart: Overall conversion rates [MarketingSherpa Chart of the Week]. Serve them.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

Do you want them to watch a video or sign up for a webinar? Are you providing free content or white papers? Most non-ecommerce PPC campaigns involve a landing page, form submission, and the capture of a certain level of user information in exchange for a piece of content. Are the user’s credentials placed into a CRM?

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How to Create a Lead Magnet: A Step-by-Step Guide (+Examples)

Optinmonster

A report or white paper is an in-depth document that shares your unique data, insights, or advice. Whether live or on-demand, webinars are an interactive upgrade to the typical download lead magnet. Pre-recorded or on-demand recordings of live webinars can continue generating leads for months or even years afterward.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

The content on your website includes not only the text and images on your web pages, but also downloadable assets like guides, ebooks, and white papers. For ecommerce or SaaS websites, that action is likely an actual purchase. You may use content planning and development tools to help create those.