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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. You can automate the referral program using a tool like Xoxoday Plum , right from your CRM. This is particularly suitable for eCommerce businesses with an active social media following.

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

Here are a few of the best lead generation processes and tools to help quickly grow your lead volume: CRM: Customer relationship management (CRM) software is at the core of B2B lead generation. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

The content on your website includes not only the text and images on your web pages, but also downloadable assets like guides, ebooks, and white papers. For ecommerce or SaaS websites, that action is likely an actual purchase. You may use content planning and development tools to help create those.

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10 Ways to Optimize Your Lead Conversion Rate

markempa

It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Ecommerce Research Chart: Overall conversion rates [MarketingSherpa Chart of the Week]. Serve them.

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Content and Marketing Automation: How Both Strategies Fuel One Another

BenchmarkONE

While eCommerce doesn’t allow for in-person engagement the way brick and mortar stores do, there are opportunities to educate your customers and infuse their interactions with your brand with personality. It’s easy when you have customer data ready to be mobilized in your CRM. That personalization we talked about?

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

Do you want them to watch a video or sign up for a webinar? Are you providing free content or white papers? Most non-ecommerce PPC campaigns involve a landing page, form submission, and the capture of a certain level of user information in exchange for a piece of content. Are the user’s credentials placed into a CRM?

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience. Heather Flash.