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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

Here are a few of the best lead generation processes and tools to help quickly grow your lead volume: CRM: Customer relationship management (CRM) software is at the core of B2B lead generation. At mid-funnel, invite prospects to register for a webinar or a free trial. Sharing your expertise builds trust and credibility.

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15 Key Integrations Between CRM & Your Other Business Processes

Hubspot

If you are getting acquainted with your CRM software and are impressed with how it functions independently, allow us to introduce you to your new favorite feature — integrations. While CRM software is powerful on its own, integrating your CRM with other tools across your sales stack makes your job so much easier.

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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

Software has eaten the world, as Marc Andreessen predicted eight years ago. Webinar production. Twitter -- microblogging and social networking. LinkedIn -- social network for professionals. Salesforce -- CRM. LinkedIn Ads -- targeted social ads. Zendesk -- support ticketing and customer service software.

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The Ultimate Guide to Integrations and Why Your Business Needs Them

Hubspot

Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? What if there was a way to connect your software to the applications you use in a way that successfully brings them together? Well, good news! This type of solution exists … it’s called an integration.

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11 Great Ways to 'Get Personal' in Your Email Marketing

Hubspot

In addition to what you gather from your lead-capture forms, it's also important to collect additional information from sources like social media and your CRM. Ideally, if your CRM system and your marketing software are integrated, you can automate this process. Position your offers specifically for that segment.

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How to put together a top-tier SaaS marketing strategy

Sprout Social

The SaaS (software-as-a-service) space is anything but static. In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. Because comparing SaaS marketing to ecommerce (or pretty much any other market) is apples and oranges.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Planning and producing webinars. The ideal candidate will have.