markempa

APRIL 18, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

xiQ

JULY 14, 2021

Insert your own process or steps from marketing automation, ABM program, CRM platform, etc., Maybe it’s unfair to use BANT, so let’s try using Strategic Selling as a framework. Are they the economic buyer? Are they the technical buyer? and you’ll come to the same conclusion.

B2B Sales 62

B2B Sales Work Management Marketing Automation Services Marketing Management 62

xiQ

JULY 12, 2021

Insert your own process or steps from marketing automation, ABM program, CRM platform, etc., Maybe it’s unfair to use BANT, so let’s try using Strategic Selling as a framework. Are they the economic buyer? Are they the technical buyer? and you’ll come to the same conclusion.

B2B Sales 62

B2B Sales Work Management Marketing Automation Services Marketing Management 62

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. That’s a very small step.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Marketing Insider Group

NOVEMBER 18, 2020

In their ABM approach, the average deal size of accounts targeted via ABM methods was 35% larger than that of accounts not targeted via ABM methods. Account-based marketers don’t concern themselves with lead quantity. Rather, they pursue quality. Create More Relevant Content. What does this mean?

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Terminus

JULY 13, 2017

One key piece of an account-based marketing mix is digital advertising. Advertising has some unique benefits that help B2B marketers reach more of key stakeholders in their target accounts, and to do so at scale. Let’s talk about the benefits of advertising in an account-based marketing strategy.

Account Based Marketing 33

Account Based Marketing Advertisements Advertising Top of Funnel 33

Online Marketing Institute

NOVEMBER 4, 2010

So lead-ins such as: “I’m calling to find out more about your interest in [insert company name here]” becomes: “I’m calling to find out more about your interest in [insert topic/issue here]” The second key to content syndication success is lead follow-up. Prompt, efficient, and effective follow-up to these leads is therefore paramount.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Marketing Insider Group

AUGUST 30, 2019

In their ABM approach, the average deal size of accounts targeted via ABM methods was 35% larger than that of accounts not targeted via ABM methods. Account-based marketers don’t concern themselves with lead quantity. Rather, they pursue quality. Create More Relevant Content. What does this mean?

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

The Point

MAY 30, 2023

Clean up your CRM database. Eliminate inaccurate, duplicate, and unmailable records from your database and not only will your email performance metrics suddenly look a lot better, but you may also be able to drop down a pricing tier on your CRM and MAP licenses. Make your blog work harder.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

Metadata

JANUARY 11, 2024

Demand generation marketers shouldn’t have to justify their roles, but here we are. Somehow upping the number of sales-qualified leads (SQLs) you generate each quarter and crushing your pipeline quota isn’t always enough to keep leadership happy. It’s targeted aircover for the sales team. Let’s dig into each tactic.

Peer-to-peer 52

Peer-to-peer Media Work Management Sales Qualified Leads 52

Marketing Insider Group

AUGUST 30, 2019

In their ABM approach, the average deal size of accounts targeted via ABM methods was 35% larger than that of accounts not targeted via ABM methods. Account-based marketers don’t concern themselves with lead quantity. Rather, they pursue quality. Create More Relevant Content. What does this mean?

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Vidyard

JUNE 4, 2014

The Ideal Mutant Marketing Team With so much focus on content marketing, digital assets, demand generation as a science, and visual storytelling, today’s best marketing teams are now built with a focus on a diverse range of talent. They should also have incredible insight into the channels that influence your target audience.

Digital Asset Management 51

Digital Asset Management Top of Funnel Advertising Agencies Work Management 51

Online Marketing Institute

JULY 31, 2009

They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. I decided to turn to the CRM folks - consultants, vendors, even the guy who wrote the Dummies guide on a CRM program, and even they seemed unsure.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Directive Agency

MAY 9, 2017

There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Contently

MARCH 9, 2017

Document Analytics makes that easy with our CRM integrations. Voila, we’ve inserted a lead form—not too early, not too late, but in just the right spot. Read more about how Microsoft used Document Analytics to transform its demand generation strategy.

Analytics 103

Analytics Digital Asset Management Lead Ranking Pricing 103